digital marketing
Gamification and online communities – what can pharma do?
May 10, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …
Digital Pharma: The Best of Health in digital
July 1, 2011Medical Communications Best of Health, Digital Pharma blog, awards, digital marketing, medical communications news
Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of …
Beyond technology: how pharma marketing will be transformed…..
June 27, 2011Medical Communications, Sales and Marketing digital marketing, pharma marketing
I speak about social media and pharma company communications all the time. I find myself talking about it not just …
Service Insight: Video killed the radio star …
June 6, 2011Medical Communications Service Insight, digital marketing, social media
SERVICE INSIGHTWhile everyone is going digital, are we forgetting the power of the spoken word? Some days it feels as …
Digital media – spreading the word on Return on Investment
May 19, 2011Medical Communications, Sales and Marketing ROI, digital marketing
The rise of digital marketing in the pharma sector has brought renewed focus to tracking effectiveness, because digital is seen …
Healthcare comms is changing fast – but hold onto this principle
April 28, 2011Medical Communications advertising, communications, digital marketing, marketing
Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …
Digital Pharma: UK gets social media guidance
April 5, 2011Medical Communications Code of Practice, Digital Pharma blog, PMCPA, digital marketing
The UK’s Code of Practice regulator has issued guidance on social media and other digital communications tools. It is the …
WPP launches Healix Digital Health
December 7, 2010Medical Communications Grey Healthcare, VML, WPP, digital marketing, digital marketing agency
A new digital healthcare agency, Healix Digital Health, has been launched by two companies within the WPP group. Grey Healthcare …
What would Mad Men make of the digital era?
November 18, 2010Medical Communications Creative Lynx, advertising, digital marketing
Sharp-suited creative director Don Draper from AMC’s television series ‘Mad Men’, in conversation with Creative Lynx’s David Hunt … DAVID: …
Digital for digital’s sake is out
November 10, 2010Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube
Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …
Engaging the digital audience
October 28, 2010Medical Communications Andy Bell, Huntsworth Health, Jon Clark, Talking Point, digital marketing, digital pharma
We live in exciting times. With the rise of social media, people are changing the way they consume information. As …
Going Digital: Challenge your assumptions
October 8, 2010Medical Communications PraeMedica, digital, digital marketing, digital pharma
A wise man once said: “The secret to surviving is knowing what to throw away and knowing what to keep.” …
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