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Showing 12 posts of 12 posts found.

Gamification and online communities – what can pharma do?

May 10, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …

Feature

Digital Pharma: The Best of Health in digital

July 1, 2011
Medical Communications Best of Health, Digital Pharma blog, awards, digital marketing, medical communications news

Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of …

News

Beyond technology: how pharma marketing will be transformed…..

June 27, 2011
Medical Communications, Sales and Marketing digital marketing, pharma marketing

I speak about social media and pharma company communications all the time. I find myself talking about it not just …

Feature

Service Insight: Video killed the radio star …

June 6, 2011
Medical Communications Service Insight, digital marketing, social media

SERVICE INSIGHTWhile everyone is going digital, are we forgetting the power of the spoken word? Some days it feels as …

Feature

Digital media – spreading the word on Return on Investment

May 19, 2011
Medical Communications, Sales and Marketing ROI, digital marketing

The rise of digital marketing in the pharma sector has brought renewed focus to tracking effectiveness, because digital is seen …

Feature
Advertising for MSD's Innovace

Healthcare comms is changing fast – but hold onto this principle

April 28, 2011
Medical Communications advertising, communications, digital marketing, marketing

Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …

Feature
ABPI Code of Practice

Digital Pharma: UK gets social media guidance

April 5, 2011
Medical Communications Code of Practice, Digital Pharma blog, PMCPA, digital marketing

The UK’s Code of Practice regulator has issued guidance on social media and other digital communications tools. It is the …

News

WPP launches Healix Digital Health

December 7, 2010
Medical Communications Grey Healthcare, VML, WPP, digital marketing, digital marketing agency

A new digital healthcare agency, Healix Digital Health, has been launched by two companies within the WPP group. Grey Healthcare …

News

What would Mad Men make of the digital era?

November 18, 2010
Medical Communications Creative Lynx, advertising, digital marketing

Sharp-suited creative director Don Draper from AMC’s television series ‘Mad Men’, in conversation with Creative Lynx’s David Hunt … DAVID: …

Feature

Digital for digital’s sake is out

November 10, 2010
Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube

Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …

Feature

Engaging the digital audience

October 28, 2010
Medical Communications Andy Bell, Huntsworth Health, Jon Clark, Talking Point, digital marketing, digital pharma

We live in exciting times. With the rise of social media, people are changing the way they consume information. As …

Feature

Going Digital: Challenge your assumptions

October 8, 2010
Medical Communications PraeMedica, digital, digital marketing, digital pharma

A wise man once said: “The secret to surviving is knowing what to throw away and knowing what to keep.” …

Feature

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