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Showing 11 posts of 11 posts found.

Nexium image

Nexium gets its own promotional YouTube channel

July 17, 2013
Medical Communications AstraZeneca, Nexium, reflux, youtube

AstraZeneca’s once biggest selling drug Nexium has been given its own YouTube channel in the hope of shoring up sales …

You Tube clip

Pfizer’s virtual trial fails in recruitment drive

March 7, 2012
Medical Communications Pfizer, bladder, virtual clinic, youtube

The world’s first ‘virtual’ clinic has failed to recruit patients in the US, representing a major blow to Pfizer.  The …

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Digital Pharma: Lilly plans social media expansion

September 14, 2011
Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube

One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …

Pharma on Facebook

Digital Pharma: European pharma and social media

March 24, 2011
Medical Communications, Sales and Marketing Digital Pharma blog, Facebook, Twitter, social media, youtube

European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.Details …

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Digital Pharma: Sanofi shifts video focus to YouTube

February 24, 2011
Medical Communications Digital Pharma blog, Sanofi-Aventis, online pharma video, youtube

Sanofi-Aventis has scaled back its online video ambitions and moved its web TV channel to YouTube. The move sees the …

Big Blue Test

Digital Pharma: Diabetes video goes viral

November 16, 2010
Medical Communications, Sales and Marketing Diabetes Hands Foundation, Digital Pharma blog, Roche, diabetes, viral video, youtube

An online video encouraging diabetics to test their blood sugar levels has passed 117,000 views on YouTube in just over …

Digital for digital’s sake is out

November 10, 2010
Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube

Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …

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Digital Pharma: Facebook first from Janssen

October 8, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube

Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …

Janssen's psoriasis social media campaign

Digital Pharma: Janssen unveils UK social media plans

September 23, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube

Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …

Pfizer Europe's YouTube channel

Digital Pharma: Pfizer launches European YouTube channel

December 2, 2009
Medical Communications, Sales and Marketing Pfizer, digi, digital pharma, youtube

Pfizer has set up a YouTube channel to promote its European operations by showcasing some of its people.In one sequence …

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