youtube
Nexium gets its own promotional YouTube channel
July 17, 2013Medical Communications AstraZeneca, Nexium, reflux, youtube
AstraZeneca’s once biggest selling drug Nexium has been given its own YouTube channel in the hope of shoring up sales …
Pfizer’s virtual trial fails in recruitment drive
March 7, 2012Medical Communications Pfizer, bladder, virtual clinic, youtube
The world’s first ‘virtual’ clinic has failed to recruit patients in the US, representing a major blow to Pfizer. The …
Digital Pharma: Lilly plans social media expansion
September 14, 2011Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube
One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …
Digital Pharma: European pharma and social media
March 24, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Facebook, Twitter, social media, youtube
European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.Details …
Digital Pharma: Sanofi shifts video focus to YouTube
February 24, 2011Medical Communications Digital Pharma blog, Sanofi-Aventis, online pharma video, youtube
Sanofi-Aventis has scaled back its online video ambitions and moved its web TV channel to YouTube. The move sees the …
Digital Pharma: Diabetes video goes viral
November 16, 2010Medical Communications, Sales and Marketing Diabetes Hands Foundation, Digital Pharma blog, Roche, diabetes, viral video, youtube
An online video encouraging diabetics to test their blood sugar levels has passed 117,000 views on YouTube in just over …
Digital for digital’s sake is out
November 10, 2010Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube
Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …
Digital Pharma: Facebook first from Janssen
October 8, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube
Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …
Digital Pharma: Janssen unveils UK social media plans
September 23, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube
Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …
Digital Pharma: Pfizer launches European YouTube channel
December 2, 2009Medical Communications, Sales and Marketing Pfizer, digi, digital pharma, youtube
Pfizer has set up a YouTube channel to promote its European operations by showcasing some of its people.In one sequence …
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