Showing 15 posts of 86 posts found.

Exscientia buys Austrian cancer cell screening company for €50 million

June 17, 2021
AI, EU, deal, marketing, sales

UK-based AI pioneers Exscientia has announced the purchase of rival AI firm Allcyte for €50 million. The multimillion deal, paid …

Deloitte acquires Iperion Life Sciences Consultancy

May 7, 2021
Medical Communications marketing, sales

Deloitte have announced the acquisition of Iperion Life Sciences Consultancy, a globally-operating firm working to support life sciences companies and …

Generics could save US Medicare $1 billion per year

August 24, 2018
Medical Communications Medicare, United States, branded, generics, marketing, savings

The United States national health insurance programme Medicare could have save $1 billion through the use of generic drugs according …


Novo Nordisk says its insulin pump secures EMA marketing authorisation

June 28, 2016
Manufacturing and Production, Research and Development, Sales and Marketing EMA, Novo Nordisk, insulin pump, marketing, product launch

Diabetes drugmaker Novo Nordisk (NYSE: NYO) said it has secured European Medicines Agency (EMA) marketing approval for its insulin pump.  …

EMA to review Pfizer’s Xeljanz for patients with rheumatoid arthritis

March 24, 2016
Research and Development, Sales and Marketing EMA, Pfizer, Xeljanz, approval, authorisation, marketing, review, rheumatoid arthritis

Pfizer (NYSE: PFE) has announced that the European Medicines Agency (EMA) has accepted for review the Marketing Authorisation Application (MAA) …

ABPI code

Regulation of drug promotion ‘should be toughened up’, study finds

January 29, 2016
Medical Communications ABPI Code, Department of Justice, PMCPA, Prescription Medicines Code of Practice Authority, Sunshine Act, marketing, off label, off-label, promotion

The voluntary code of conduct system that regulates the pharma industry’s promotion of off-label prescribing has a ‘limited capacity’ to …

Takeda UK

Takeda to bring UK salesforce in-house

January 15, 2016
Medical Communications, Sales and Marketing Takeda, field sales, marketing, sales, sales reps, salesforce

Takeda UK is to bring all of its sales teams and support resources in-house and reintegrate its field salesforce into …

Lilly building

Eli Lilly predicts revenue growth in 2016

January 5, 2016
Research and Development, Sales and Marketing Eli Lilly, financial reports, marketing, sales

Eli Lilly has set out its financial guidance for 2016, predicting an increase in sales to between $20.2 and $20.7 …

Pfizer sign

Experts predict pharma sector to remain strong in 2016

December 21, 2015
Sales and Marketing marketing, pharma, profits, sales

The year 2016 is set to see continued growth in research and development productivity, with significant new drug launches and …

Ionis logo

ISIS Pharma changes name to Ionis to avoid ‘distracting’ militant association

December 21, 2015
Sales and Marketing Ionis, Isis Pharmaceuticals, branding, marketing, rebrand

After months of discussion, ISIS Pharmaceuticals has changed its name to Ionis to free itself from the fear of confusion …


Merck on the march in Africa

December 21, 2015
Sales and Marketing Africa, Merck, marketing, sales, strategy

When Merck unveiled its Africa 2020 strategy in November, there was no shortage of ambition.The company announced plans to expand …

Digital image

Pharma still lagging behind docs and patients in digital

May 30, 2014
Medical Communications, Sales and Marketing digital, eye for pharma, marketing, multichannel

The pharma industry is still struggling with multichannel marketing which is putting it out of sync with patients and doctors, …

Tipping point image

In search of the tipping point

February 10, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing abbey, goldman, marketing, tipping point

The germ of an idea, a very good idea. What if the idea could, like a germ, be a contagious …

maze image

Thought leader mapping: do we need a radical rethink?

January 13, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Havas, bartley, marketing, sales, thought leader

The effectiveness of healthcare communications is often more reliant on who’s delivering the message than the content of the message …

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