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Showing 6 posts of 6 posts found.

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Untapping the unconscious: the next revolution in pharma marketing

September 9, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Strategic North, allman, pharma marketing, sharman

There has been a lot of doom and gloom about the pharmaceutical industry in recent years, with drying pipelines and …

Feature

Beyond technology: how pharma marketing will be transformed…..

June 27, 2011
Medical Communications, Sales and Marketing digital marketing, pharma marketing

I speak about social media and pharma company communications all the time. I find myself talking about it not just …

Feature

A mature approach to relationships with pharma’s customers

December 6, 2010
Sales and Marketing MSI, Paul Stuart Kregor, franchise management, pharma marketing

Commercial managers who are responsible for a number of brands face a constant challenge in choosing where across the franchise …

Feature
2011 ABPI Code of Practice

New ABPI Code published

November 17, 2010
Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales

The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …

News

Cross-functional marketing leadership

November 1, 2010
Sales and Marketing Nikki Atkins, WG Consulting Healthcare, leadership, marketing strategies, pharma marketing

Building a multi-disciplinary team across a pharma company is a tough challenge – but the demands of the modern development …

Feature

Further expansion for Doctors.net.uk pharma team

October 4, 2010
Sales and Marketing Doctors.net.uk, GPs, communications, doctors, pharma marketing

 New hires to support and drive rapid growth  

News
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