pharma marketing
The unbearable lightness of creativity
June 9, 2025Medical Communications, Sales and Marketing 21GRAMS, Atomic Matter, Corporate, HAVAS LYNX, London UK, PM Society Awards, Pharmacy, pharma healthcare communications, pharma marketing
21GRAMS and Havas Lynx lead the charge at the PM Society Awards for pharma marketing and healthcare communications Commenting on …
Untapping the unconscious: the next revolution in pharma marketing
September 9, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Strategic North, allman, pharma marketing, sharman
There has been a lot of doom and gloom about the pharmaceutical industry in recent years, with drying pipelines and …
Beyond technology: how pharma marketing will be transformed…..
June 27, 2011Medical Communications, Sales and Marketing digital marketing, pharma marketing
I speak about social media and pharma company communications all the time. I find myself talking about it not just …
A mature approach to relationships with pharma’s customers
December 6, 2010Sales and Marketing MSI, Paul Stuart Kregor, franchise management, pharma marketing
Commercial managers who are responsible for a number of brands face a constant challenge in choosing where across the franchise …
New ABPI Code published
November 17, 2010Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales
The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …
Cross-functional marketing leadership
November 1, 2010Sales and Marketing Nikki Atkins, WG Consulting Healthcare, leadership, marketing strategies, pharma marketing
Building a multi-disciplinary team across a pharma company is a tough challenge – but the demands of the modern development …
Further expansion for Doctors.net.uk pharma team
October 4, 2010Sales and Marketing Doctors.net.uk, GPs, communications, doctors, pharma marketing
New hires to support and drive rapid growth
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