Showing 3 posts of 3 posts found.

Gamification: what’s in it for the pharma industry?

October 6, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing AF, Boehringer, COPD, CRUK, Gamification, ROI, Syrum, digital

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This …

Measuring Return on Investment of Health Economics and Outcomes Research through the Cloud

July 2, 2012
Medical Communications HEOR, ROI, interactive tools, market access

Health economics and outcomes research (HEOR) is a young and fascinating area of research with an engaged academic community. Methodology …

Digital media – spreading the word on Return on Investment

May 19, 2011
Medical Communications, Sales and Marketing ROI, digital marketing

The rise of digital marketing in the pharma sector has brought renewed focus to tracking effectiveness, because digital is seen …

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