Showing 15 posts of 31 posts found.

FDA issued the fewest warnings over pharma advertising this year since 1997

December 11, 2017
Sales and Marketing Amherst, FDA, advertising, cipher, orexigen, pharma

Throughout 2017, it has emerged that the FDA has issued a record low number of warning letters to pharmaceutical firms …

Pharma companies ‘using more in-house digital teams’

August 7, 2015
Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media

Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …

Pfizer image

Pfizer is pharma’s biggest advertiser

March 31, 2015
Medical Communications, Sales and Marketing AbbVie, AstraZeneca, Pfizer, advertising, adverts, dtc, lilly

US giant Pfizer spends far more on direct-to-consumer advertising than any other pharma firm according to new data from Kantar …

Paula Deen image

Celebrity-endorsed drug ads don’t work, says research

August 21, 2014
Medical Communications, Sales and Marketing advertising, bon jovi, dtc, healthcare marketing, paula deen, pharma

New research reveals the US system of using celebrity-endorsed drug adverts offer treatments more credibility but not influence when it …

Teva/VCCP on top at PM Society ad awards

February 3, 2014
Medical Communications, Sales and Marketing 2014, Teva, ads, advertising, neil smith, pm awards, vccp

Teva and its agency partner VCCP took home the most wins from this year’s PM Society Advertising Awards that featured …


PM Society Advertising awards finalists announced

January 9, 2014
Medical Communications, Sales and Marketing London, advertising, pm awards

The finalists for the 2013 PM Society Advertising awards have been announced today as pharma and their med comms agencies …


Two new appointments at PAN

March 22, 2013
Medical Communications, Sales and Marketing Pan, advertising

Creative agency PAN has welcomed two new team members in senior copywriter Sarah White and account manager Rachel Flavell. White …

Publicis creates new digital agency Razorfish Healthware

August 31, 2012
Medical Communications Razorfish Healthware, advertising, digital, publicis

 Two Publicis agencies, Razorfish Health and Publicis Healthware International are to be merged to create Razorfish Healthware, which will focus …


IPA Best of Health 2012 Awards highlights

August 17, 2012
Medical Communications Best of Health, IPA, IPA Best of Health Awards, McCann Torre Lazur, advertising

McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards at the 2012 IPA Best …

Service Insight: Creative consumer communications and pharma

June 24, 2011
Medical Communications Service Insight, advertising, creativity, fmcg

SERVICE INSIGHTI arrived in healthcare communications having spent 12 years as a creative PR consultant within the FMCG and technology …

FDA looks to make drugs risks clearer for patients

June 22, 2011
Medical Communications FDA, advertising

Potential side effects from medicines need to be presented more clearly on prescription drug advertising so patients can understand the …

Service Insight: Emotion – at the heart of the creative process

June 17, 2011
Medical Communications Service Insight, advertising, creativity

SERVICE INSIGHTI once read an article about how advertising works which described an incident where a man was speared through …

Advertising for MSD's Innovace

Healthcare comms is changing fast – but hold onto this principle

April 28, 2011
Medical Communications advertising, communications, digital marketing, marketing

Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …

Sparkling celebrations at PM Awards’ silver jubilee

February 4, 2011
Medical Communications Langland, PM Society Advertising Awards, advertising, awards, pm society

The PM Society marked the 25th anniversary of its annual advertising awards with a ceremony that glittered almost as much …

What would Mad Men make of the digital era?

November 18, 2010
Medical Communications Creative Lynx, advertising, digital marketing

Sharp-suited creative director Don Draper from AMC’s television series ‘Mad Men’, in conversation with Creative Lynx’s David Hunt … DAVID: …

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