advertising
FDA issued the fewest warnings over pharma advertising this year since 1997
December 11, 2017Sales and Marketing Amherst, FDA, advertising, cipher, orexigen, pharma
Throughout 2017, it has emerged that the FDA has issued a record low number of warning letters to pharmaceutical firms …
Pharma companies ‘using more in-house digital teams’
August 7, 2015Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media
Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …
Pfizer is pharma’s biggest advertiser
March 31, 2015Medical Communications, Sales and Marketing AbbVie, AstraZeneca, Pfizer, advertising, adverts, dtc, lilly
US giant Pfizer spends far more on direct-to-consumer advertising than any other pharma firm according to new data from Kantar …
Celebrity-endorsed drug ads don’t work, says research
August 21, 2014Medical Communications, Sales and Marketing advertising, bon jovi, dtc, healthcare marketing, paula deen, pharma
New research reveals the US system of using celebrity-endorsed drug adverts offer treatments more credibility but not influence when it …
Teva/VCCP on top at PM Society ad awards
February 3, 2014Medical Communications, Sales and Marketing 2014, Teva, ads, advertising, neil smith, pm awards, vccp
Teva and its agency partner VCCP took home the most wins from this year’s PM Society Advertising Awards that featured …
PM Society Advertising awards finalists announced
January 9, 2014Medical Communications, Sales and Marketing London, advertising, pm awards
The finalists for the 2013 PM Society Advertising awards have been announced today as pharma and their med comms agencies …
Two new appointments at PAN
March 22, 2013Medical Communications, Sales and Marketing Pan, advertising
Creative agency PAN has welcomed two new team members in senior copywriter Sarah White and account manager Rachel Flavell. White …
Publicis creates new digital agency Razorfish Healthware
August 31, 2012Medical Communications Razorfish Healthware, advertising, digital, publicis
Two Publicis agencies, Razorfish Health and Publicis Healthware International are to be merged to create Razorfish Healthware, which will focus …
IPA Best of Health 2012 Awards highlights
August 17, 2012Medical Communications Best of Health, IPA, IPA Best of Health Awards, McCann Torre Lazur, advertising
McCann Torre Lazur and The Cement Bloc were awarded the prestigious ‘Best of Show’ awards at the 2012 IPA Best …
Service Insight: Creative consumer communications and pharma
June 24, 2011Medical Communications Service Insight, advertising, creativity, fmcg
SERVICE INSIGHTI arrived in healthcare communications having spent 12 years as a creative PR consultant within the FMCG and technology …
FDA looks to make drugs risks clearer for patients
June 22, 2011Medical Communications FDA, advertising
Potential side effects from medicines need to be presented more clearly on prescription drug advertising so patients can understand the …
Service Insight: Emotion – at the heart of the creative process
June 17, 2011Medical Communications Service Insight, advertising, creativity
SERVICE INSIGHTI once read an article about how advertising works which described an incident where a man was speared through …
Healthcare comms is changing fast – but hold onto this principle
April 28, 2011Medical Communications advertising, communications, digital marketing, marketing
Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …
Sparkling celebrations at PM Awards’ silver jubilee
February 4, 2011Medical Communications Langland, PM Society Advertising Awards, advertising, awards, pm society
The PM Society marked the 25th anniversary of its annual advertising awards with a ceremony that glittered almost as much …
What would Mad Men make of the digital era?
November 18, 2010Medical Communications Creative Lynx, advertising, digital marketing
Sharp-suited creative director Don Draper from AMC’s television series ‘Mad Men’, in conversation with Creative Lynx’s David Hunt … DAVID: …
