Showing 15 posts of 18 posts found.

New Merck logo

COMPANY PROFILE: The secrets of that Merck rebrand

October 23, 2015
Medical Communications, Sales and Marketing Merck, branding, communications, corporate logo, reputation

Merck’s recent rebrand may have left many scratching their heads, as the company moved away from the clinical professionalism of …

mobile apps

Number of mobile health apps quadruples in two years

September 18, 2015
Medical Communications apps, clinical trials, communications, digital, mhealth, technology

The number of mobile health applications available to consumers has reached more than 165,000, as the industry for sensors and …

Pharma companies ‘using more in-house digital teams’

August 7, 2015
Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media

Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …

Apps image

UK firm unveils respiratory apps

April 21, 2015
Medical Communications, Sales and Marketing Activ8rlives, Aseptika, SENSOR, communications, digital

Cambridgeshire-based healthcare tech firm Aseptika has made its suite of apps available to support studies in respiratory research. The UK …


Liberation appoints account co-ordinator

September 10, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Edward Mullin, Liberation, communications

UK-based healthcare comms agency Liberation has hired a new starter to its team with the appointment of Edward Mullin as …

Fishawack opens US office in San Francisco

September 2, 2014
Medical Communications US, comms, communications, fishawack, san francisco

Medical communications firm Fishawack has opened a new office in San Francisco in the US. Under its flagship Fishawack Communications brand …


Takeda appoints new head of Corporate Communications, Europe and Canada

July 12, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Takeda, communications

Takeda Pharmaceuticals has appointed Rob Gallo as head of Corporate Communications, Europe and Canada. Since 2010 Gallo has been the …


Rich Baptista joins Synergy Vision

September 1, 2011
Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success

London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …

Digital communications

Healthcare communications – how to influence behaviour change

August 23, 2011
Medical Communications communications, healthcare communications

For decades, healthcare communications has used a fixed way of approaching patients and customers. But now we must adopt new …

6 challenges facing pharma communications

August 18, 2011
Medical Communications communications, emerging markets

Brian O’Riordan looks at how the pharma industry is adapting to the changing world of 21st Century communications. 1) New …

Advertising for MSD's Innovace

Healthcare comms is changing fast – but hold onto this principle

April 28, 2011
Medical Communications advertising, communications, digital marketing, marketing

Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …

Questions and answers

April 27, 2009
Medical Communications Pfizer, Q&A, communications

As a young child, I am reliably informed that "why" was my favourite word for an extended period. While that …

Working Life: Ali Ross

September 25, 2008
Medical Communications, Sales and Marketing Europe, Otsuka, communications

How did you find your way into this role?

The World According To ..

July 14, 2008
Medical Communications, Sales and Marketing advertising, communications

What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …

Latest content