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Digital Pharma blog

Showing 15 posts of 84 posts found.

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#fakedrugs: Scammers using Twitter to peddle fake medicines

October 24, 2011
Medical Communications Digital Pharma blog, Twitter

 Scammers are exploiting Twitter to entice people into buying fake medicines, according to a new report. The report, published by …

News
iPad graphic

Digital Pharma: It’s not about the brand website

October 19, 2011
Sales and Marketing Digital Pharma blog

The last few years have seen an explosion of interest in digital marketing in the pharma sector, reflecting the wider …

Feature

Digital Pharma: NHS-backed health social network launches

October 3, 2011
Medical Communications Digital Pharma blog, NHS, social media

A new NHS-backed social network has launched to provide support to patients with long-term conditions through ‘personal health planning’. How …

News
Blog footer

Digital Pharma: Lilly plans social media expansion

September 14, 2011
Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube

One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …

News
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Digital Pharma: Twitter slip-up shouldn’t silence pharma

September 9, 2011
Medical Communications, Sales and Marketing Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter

Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general …

News
smartphone

Digital Pharma: Mobile marketing

September 1, 2011
Medical Communications Digital Pharma blog, iphone, mobile, smart devices

“This, is not a phone,” said Mark Blayney Stuart holding up his BlackBerry. “It’s a very powerful computer that happens …

Feature
Blog footer

Digital Pharma: Bayer reprimanded over social media use

August 17, 2011
Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA

Bayer will be named in the medical press after being found guilty of the first social media breach of the …

News

Digital Pharma: Pharma adapts to new era on Facebook

August 15, 2011
Medical Communications Digital Pharma blog, Facebook

Pharma companies must adapt to a new level of engagement on Facebook after new rules from the social network forcing …

News
Pfizer's hacked Facebook page

Digital Pharma: Pfizer’s Facebook page hacked

July 22, 2011
Medical Communications Digital Pharma blog, Facebook, Pfizer

Pfizer has regained control of its corporate Facebook page after hackers temporarily defaced it earlier this week. A UK group …

News
Novartis Kick Smoking iPhone app

Digital Pharma: iPhone and iPad app update

July 15, 2011
Medical Communications, Sales and Marketing Blackberry, Digital Pharma blog, ipad, iphone, mobile

How many iPads has Boehringer Ingelheim ordered for its sales force in Turkey? Do Novartis’ investors really want their annual …

News
Doctors and social media

Digital Pharma: Facebook warning for UK doctors

July 14, 2011
Medical Communications BMA, Digital Pharma blog, doctors, nurses, social media

UK doctors have been told not to accept patients as Facebook friends in order to maintain professional boundaries. The BMA’s …

News
Bayer UK Levitra tweet

Digital Pharma: Bayer tweets breach ABPI Code of Practice

July 5, 2011
Medical Communications Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter, medical communications news, social media

Bayer’s use of Twitter has caused the first social media breach of the ABPI Code of Practice. Code regulator the …

News

Digital Pharma: The Best of Health in digital

July 1, 2011
Medical Communications Best of Health, Digital Pharma blog, awards, digital marketing, medical communications news

Recognition for digital pharma marketing has been slowly increasing over the last couple of years and last night’s Best of …

News
ABPI social media internet guidelines

Digital Pharma: Pharmacovigilance, the internet and social media

June 15, 2011
Medical Communications, Research and Development, Sales and Marketing Digital Pharma blog, adverse event reporting, adverse events, pharmacovigilance

This week the ABPI released guidance on managing adverse events from social media and the internet in a document that …

Feature
Blog footer

Digital Pharma: The rise of the European e-patient

June 14, 2011
Medical Communications, Sales and Marketing Digital Pharma blog, online health information

The number of people in Europe who go online to look for health information has more than doubled over the …

News

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