Syrum
Gamification: what’s in it for the pharma industry?
October 6, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing AF, Boehringer, COPD, CRUK, Gamification, ROI, Syrum, digital
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This …
Sanofi releases new diabetes app for children
September 5, 2014Medical Communications, Sales and Marketing Gamification, Lilly board game, Sanofi, Syrum, monster manor
Sanofi Diabetes has launched a new mobile game aimed at educating children, teachers, parents and carers about living with type …
Lilly launches online board game
June 24, 2014Medical Communications, Sales and Marketing Boehringer, Gamification, Syrum, destination discovery, lillypad
Eli Lilly has created an online board game called ‘Destination Discovery’ that it says can help users enjoy the challenges …
Boehringer and partners launch digital diabetes study
July 19, 2013Medical Communications Boehringer, Syrum, Twitter, diabetes, digital, type 2
Boehringer Ingelheim has partnered with Healthrageous and United BioSource to establish a new diabetes study to help patients manage their …
Boehringer beta launches Syrum on Facebook
September 17, 2012Medical Communications, Sales and Marketing Boehringer, Facebook, Syrum
Boehringer Ingelheim has announced the beta launch of its first social game on Facebook, the eagerly-awaited Syrum. Other sectors have …
Boehringer’s Syrum Facebook game launch date released
August 22, 2012Medical Communications Boehringer, Facebook, Syrum
Boehringer Ingelheim has announced the launch date of its social media game Syrum. John Pugh, Boehringer’s director of digital communications …
Gamification and online communities – what can pharma do?
May 10, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …
