social media

Showing 15 posts of 49 posts found.

Twitter launches new initiative to direct users towards credible information on vaccines

May 17, 2019
Medical Communications Twitter, anti-vaccine, health, pharma, social media, vaccines

Twitter will now present users with a pinned tweet directing them towards reliable information on vaccines, according to a blog …

Pharma companies ‘using more in-house digital teams’

August 7, 2015
Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media

Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …

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More patients self-diagnosing online

October 6, 2014
Medical Communications, Sales and Marketing Facebook, GPs, Twitter, digital, online, self-diagnosing, social media

Prior to visiting doctors more people are utilising the internet and social media to determine an illness and its subsequent …

Pharma and Twitter: a happy marriage or time for a divorce?

September 22, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Facebook, PMCPA, Twitter, digital, pharma, social media

There has been a phenomenal rise in the use and scale of social media over the past decade, from the …

MHRA leads social media drug safety initiative

September 8, 2014
Medical Communications, Sales and Marketing EFPIA, EU, MHRA, social media, web-radr

The MHRA has announced that it is to lead European medicines regulators, academics and pharma in a three-year project to …

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Digital: bridging the gap between doctor, pharma and patient

August 8, 2014
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing digital, doctors, pm society, social media

Digital technology is moving on apace, but is the pharma industry keeping up and just what are the opportunities to …

Social media driving doctor complaints

July 21, 2014
Medical Communications, Sales and Marketing Facebook, GMC, Twitter, doctors, social media

The advent of social media sites such as Twitter and Facebook are fuelling complaints about doctors, according to a new …

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FDA publishes ‘new thinking’ on social media use

June 18, 2014
Medical Communications, Sales and Marketing ABPI, FDA, Facebook, Twitter, social media

The FDA has issued new draft guidance on how pharmaceutical and medical device firms in the US can talk about …

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‘Transformational’ NHS social media tool launches

April 29, 2014
Medical Communications, Sales and Marketing NHS, digital, healthberry, king, social media

London-based startup firm HealthBerry has developed a social media web and mobile application that is set to transform how the …

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EFPIA targets MEPs in social media campaign

March 17, 2014
Medical Communications, Sales and Marketing EFPIA, EU, bergstrom, pharma summit, social media

The European Federation of Pharmaceutical Industries and Associations (EFPIA) has launched a social media campaign aimed at MEPs. With ten …

J&J tops social media leaderboard

January 22, 2014
Medical Communications, Research and Development, Sales and Marketing Facebook, IMS, J&J, JJ, Twitter, You Tube, social media

A new report has found that Johnson & Johnson is the most engaged pharma company when it comes to using …

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Problems and solutions

January 20, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing adams, culture, pharma, problems, social media

Not long ago I was asked to be involved in a project that filmed UK-based pharma journalists in order to …

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Pharma blogs: going beyond the press release?

October 7, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, blogs, press releases, social media

The rise of personal blogging has grown in the past decade with millions taking to the internet to tell their …

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Internal buy-in is greatest barrier to social media

June 6, 2013
Medical Communications Weber shandwick, digital, social media

Internal challenges – and not regulatory ones – are the biggest barriers to better use of social media in pharma, …

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Digital Pharma: what should we talk about?

October 8, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Pfizer, digital pharma, social media, twiiter

The received wisdom today among the ‘digirati’ is that the pharmaceutical industry must join in the online conversation, and to …

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