social media
Twitter launches new initiative to direct users towards credible information on vaccines
May 17, 2019Medical Communications Twitter, anti-vaccine, health, pharma, social media, vaccines
Twitter will now present users with a pinned tweet directing them towards reliable information on vaccines, according to a blog …
Pharma companies ‘using more in-house digital teams’
August 7, 2015Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media
Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …
More patients self-diagnosing online
October 6, 2014Medical Communications, Sales and Marketing Facebook, GPs, Twitter, digital, online, self-diagnosing, social media
Prior to visiting doctors more people are utilising the internet and social media to determine an illness and its subsequent …
Pharma and Twitter: a happy marriage or time for a divorce?
September 22, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Facebook, PMCPA, Twitter, digital, pharma, social media
There has been a phenomenal rise in the use and scale of social media over the past decade, from the …
MHRA leads social media drug safety initiative
September 8, 2014Medical Communications, Sales and Marketing EFPIA, EU, MHRA, social media, web-radr
The MHRA has announced that it is to lead European medicines regulators, academics and pharma in a three-year project to …
Digital: bridging the gap between doctor, pharma and patient
August 8, 2014Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing digital, doctors, pm society, social media
Digital technology is moving on apace, but is the pharma industry keeping up and just what are the opportunities to …
Social media driving doctor complaints
July 21, 2014Medical Communications, Sales and Marketing Facebook, GMC, Twitter, doctors, social media
The advent of social media sites such as Twitter and Facebook are fuelling complaints about doctors, according to a new …
FDA publishes ‘new thinking’ on social media use
June 18, 2014Medical Communications, Sales and Marketing ABPI, FDA, Facebook, Twitter, social media
The FDA has issued new draft guidance on how pharmaceutical and medical device firms in the US can talk about …
‘Transformational’ NHS social media tool launches
April 29, 2014Medical Communications, Sales and Marketing NHS, digital, healthberry, king, social media
London-based startup firm HealthBerry has developed a social media web and mobile application that is set to transform how the …
EFPIA targets MEPs in social media campaign
March 17, 2014Medical Communications, Sales and Marketing EFPIA, EU, bergstrom, pharma summit, social media
The European Federation of Pharmaceutical Industries and Associations (EFPIA) has launched a social media campaign aimed at MEPs. With ten …
J&J tops social media leaderboard
January 22, 2014Medical Communications, Research and Development, Sales and Marketing Facebook, IMS, J&J, JJ, Twitter, You Tube, social media
A new report has found that Johnson & Johnson is the most engaged pharma company when it comes to using …
Problems and solutions
January 20, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing adams, culture, pharma, problems, social media
Not long ago I was asked to be involved in a project that filmed UK-based pharma journalists in order to …
Pharma blogs: going beyond the press release?
October 7, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing ABPI, blogs, press releases, social media
The rise of personal blogging has grown in the past decade with millions taking to the internet to tell their …
Internal buy-in is greatest barrier to social media
June 6, 2013Medical Communications Weber shandwick, digital, social media
Internal challenges – and not regulatory ones – are the biggest barriers to better use of social media in pharma, …
Digital Pharma: what should we talk about?
October 8, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Pfizer, digital pharma, social media, twiiter
The received wisdom today among the ‘digirati’ is that the pharmaceutical industry must join in the online conversation, and to …
