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Gamification

Showing 8 posts of 8 posts found.

Gamification: what’s in it for the pharma industry?

October 6, 2014
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing AF, Boehringer, COPD, CRUK, Gamification, ROI, Syrum, digital

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This …

Feature
mission-t1d_sanofi_game

Sanofi releases new diabetes app for children

September 5, 2014
Medical Communications, Sales and Marketing Gamification, Lilly board game, Sanofi, Syrum, monster manor

Sanofi Diabetes has launched a new mobile game aimed at educating children, teachers, parents and carers about living with type …

News
Game image

Lilly launches online board game

June 24, 2014
Medical Communications, Sales and Marketing Boehringer, Gamification, Syrum, destination discovery, lillypad

Eli Lilly has created an online board game called ‘Destination Discovery’ that it says can help users enjoy the challenges …

News

Cancer Research UK turns to gamification with app

February 4, 2014
Medical Communications, Sales and Marketing CRUK, Cancer, Gamification, genes in space

Cancer Research UK has launched a new citizen science game aimed at helping its scientists discover new cures for cancer. …

News
Ayogo CEO image

Merck develops diabetes game

December 17, 2013
Medical Communications, Sales and Marketing Gamification, Merck, ayogo, diabetes, type 2

Merck has announced it is working with digital health specialist Ayogo to develop a new game aimed at helping type …

News
Monster manor image

Sanofi launches ‘Monster Manor’ diabetes app

October 23, 2013
Medical Communications Gamification, Sanofi, diabetes, monster manor

Sanofi has launched a new healthcare app called Monster Manor to help children with type 1 diabetes better manage their …

News
xbox 360 image

Xbox Kinect technology to help stroke victims

June 19, 2012
Medical Communications Gamification, Roke, Southampton, Xbox, stroke

The University of Southampton and Roke Manor Research have pioneered the use of Microsoft’s Xbox technology to help stroke patients …

News

Gamification and online communities – what can pharma do?

May 10, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …

Feature

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