Gamification
Gamification: what’s in it for the pharma industry?
October 6, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing AF, Boehringer, COPD, CRUK, Gamification, ROI, Syrum, digital
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This …
Sanofi releases new diabetes app for children
September 5, 2014Medical Communications, Sales and Marketing Gamification, Lilly board game, Sanofi, Syrum, monster manor
Sanofi Diabetes has launched a new mobile game aimed at educating children, teachers, parents and carers about living with type …
Lilly launches online board game
June 24, 2014Medical Communications, Sales and Marketing Boehringer, Gamification, Syrum, destination discovery, lillypad
Eli Lilly has created an online board game called ‘Destination Discovery’ that it says can help users enjoy the challenges …
Cancer Research UK turns to gamification with app
February 4, 2014Medical Communications, Sales and Marketing CRUK, Cancer, Gamification, genes in space
Cancer Research UK has launched a new citizen science game aimed at helping its scientists discover new cures for cancer. …
Merck develops diabetes game
December 17, 2013Medical Communications, Sales and Marketing Gamification, Merck, ayogo, diabetes, type 2
Merck has announced it is working with digital health specialist Ayogo to develop a new game aimed at helping type …
Sanofi launches ‘Monster Manor’ diabetes app
October 23, 2013Medical Communications Gamification, Sanofi, diabetes, monster manor
Sanofi has launched a new healthcare app called Monster Manor to help children with type 1 diabetes better manage their …
Xbox Kinect technology to help stroke victims
June 19, 2012Medical Communications Gamification, Roke, Southampton, Xbox, stroke
The University of Southampton and Roke Manor Research have pioneered the use of Microsoft’s Xbox technology to help stroke patients …
Gamification and online communities – what can pharma do?
May 10, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing
Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …
