Latest Feature Articles

Healing the fracture in the system: the case for universal fraction liaison services access

Medical Communications, Research and Development | Osteoporosis

By Tina Backhouse In 2024, the UK government committed to achieving 100% coverage of Fracture Liaison Services (FLS)across the NHS …

Five Facts about antimicrobial resistance

Medical Communications | Antimicrobial resistance (AMR), Five Facts

1 Antimicrobial resistance (AMR) is when bacteria, viruses,ย fungiย and parasites no longer respond to antimicrobial agents such as antibiotics.1 Around 35,000 …

A community-first future: which pathways will get us there?

Business Services | Gateway to Local Adoption, NHS, Visions4Health, pharmacy

In the final Gateway to Local Adoption article of 2025, Visions4Health caught up with Julian Wenman, senior operations manager in …

Von Willebrand disease โ€“ increasing awareness and access to vital care

Medical Communications, Research and Development | European Medicines Association, Haematology, Takeda, Von Willebrand Disease, clinical trials, disease awareness

Pharmafile talks to Anthea Cherednichenko, Vice President Franchise Head Haematology and Transplant at Takeda about Von Willebrand disease, its causes …

Rethinking oncology trial endpoints with generalised pairwise comparisons

Research and Development | EMA, FDA, Oncology, One2Treat, clinical trials, generalised pairwise comparisons, net treatment benefit, oncology

For decades, oncology trials have been anchored to a familiar set of endpoints. Overall survival (OS) and progression-free survival (PFS) …

Five Facts about menโ€™s mental health

Medical Communications | Five Facts, mental health, menโ€™s mental health

1 While only 15.4% of men are diagnosed with a common mental health condition (CMHCโ€™s) in the UK (compared to …

Is this an Oppenheimer moment for the life sciences industry?

Business Services, Market Access, Market Access Consultancy, Sales and Marketing | NHS, Visions4Health

By Sabina Syed, Managing Director at Visions4Health In the history of science, few initiatives demonstrate the magnitude of coordinated effort …

Turning a 10-Year Vision into a 10-Year Plan

Business Services, Market Access, Market Access Consultancy | Corporate, Gateway to Local Adoption, NHS, Pharmacy, Population Health Management, Visions4Health, pharmacy

In the sixth of the Gateway to Local Adoption series, Visions4Healthโ€™s Head of Client Services, Jonny Savage, shares his views …

Uterine fibroids and the cost of silence

Medical Communications, Research and Development | Reproductive health, gynaecological conditions, menstruation, uterine fibroids

By Tina Backhouse Stigma and shame Every month, most women on the planet have a period. Itโ€™s completely natural โ€“ …

Novel excipients: the key to unlocking drug innovation

Business Services | Lubrizol, Pharmacy

ADVERTORIAL, IN ASSOCIATION WITH LUBRIZOL Meera Raghuram, Director of Regulatory and Sustainability Strategy at Lubrizol, explores how formulators can overcome …

The Pharma Files: With Colin Williams from Astellas Pharma

Medical Communications, Research and Development | Astellas Pharma, Corporate, The Pharma Files, pm society

Pharmafile chats with Colin Williams, Head of Marketing Excellence, Global Capabilities, Learning & Development at Astellas Pharma about the best …

How can optichannel engagement drive return on investment across the product life cycle?

Business Services, Consultancy | Corporate, PharmaForceIQ, Pharmacy, chief strategy officer, optichannel engagement

HCPs and patients are demanding personalised, streamlined experiences. Hemal Somaiya, Chief Strategy Officer, PharmaForceIQ, discusses how optichannel engagement offers a …

The Gateway to Local Adoption Series

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