Digital Pharma: This is how pharma is using digital
February 10, 2011Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media
Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …
Digital Pharma: Pfizer expands European Twitter use
January 27, 2011Medical Communications Digital Pharma blog, Pfizer, Twitter
Pfizer has expanded its use of Twitter with its French operations becoming the latest of its European subsidiaries to join …
Digital Pharma: Pfizer UK’s online surgery (case study)
January 24, 2011Medical Communications Digital Pharma blog, Facebook advertising, Google Adwords, ManMOT, PR, Pfizer, Twitter, blogs, male health
Pfizer UK’s online male health clinic Man MOT was launched last summer to offer men confidential advice and information about …
Digital Pharma: Facebook first from Janssen
October 8, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube
Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …
Digital Pharma: Pfizer socialises pain campaign
October 5, 2010Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media
Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …
Digital Pharma: Janssen unveils UK social media plans
September 23, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube
Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …
Digital Pharma: Lilly aims to be social on its Lillypad
September 16, 2010Medical Communications Digital Pharma blog, Twitter, blog, lilly
Lilly has jumped feet first into the social media scene this week, launching a corporate blog and a Twitter account. …
Digital Pharma: Pfizer begins social media drive for online clinic
August 13, 2010Medical Communications Digital Pharma blog, ManMOT, Pfizer, Twitter, digital patients
Pfizer UK has turned to social media to help raise awareness of its online Man MOT male health clinic and …
Digital Pharma: Byte-sized roundup
May 27, 2010Medical Communications Twitter, digi game, disease awareness campaigns, doctors.net
This week’s roundup includes the launch of Boehringer Ingelheim’s digital diabetes hub, J&J expands Twitter use, continued international expansion at …
Pharma’s Digital Revolution – The Story So Far
May 12, 2010Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking
The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
Digital Pharma – Byte-sized roundup
January 22, 2010Medical Communications Fresenius Kabi, P&G, Prilosec OTC, Seroquel, Twitter, digital pharma
In this week’s roundup: P&G taps social media for Prilosec OTC, UK launches new data site, analysis of pharma on …
Digital Pharma: Byte-sized roundup
December 4, 2009Medical Communications Abbott, GE Healthcare, HES, NICE, Twitter, digi, digital pharma
Last week it was the ABPI that joined Twitter this week it’s UK cost effectiveness watchdog
Digital Pharma: Byte-sized roundup
November 13, 2009Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google
Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …
Digital Pharma: A tweeting of minds
August 27, 2009Medical Communications Twitter, digi, digi pharma, digital pharma, hcsmeu, new media
I recently attended an event on European healthcare social media. There was no entrance fee, delegate badge or travel to …
Boehringer Ingelheim takes the lead on Twitter
April 8, 2009Medical Communications, Sales and Marketing Boehringer, Twitter, new media, social networking
The explosion in the popularity of Twitter is the latest buzz in online social networking, but most pharma companies are …
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