digi pharma
CMG launches digital division
March 29, 2010Medical Communications Complete Digital, Complete Medical Group, digi, digi pharma, digital pharma
Healthcare communications agency Complete Medical Group (CMG) has launched an online division to take advantage of a shift in the …
Digital Pharma: Novartis tells cystic fibrosis stories
February 25, 2010Medical Communications Novartis, cystic fibrosis, digi, digi pharma, social media
Novartis has launched a new disease awareness campaign for cystic fibrosis that blurs the lines between fact and fiction. Its …
New digital agency eBee launched
October 27, 2009Medical Communications digi pharma
New agency eBee has been launched as a specialist in groundbreaking digital work.The agency is a spin-off subsidiary of Hive …
Digital Pharma: A tweeting of minds
August 27, 2009Medical Communications Twitter, digi, digi pharma, digital pharma, hcsmeu, new media
I recently attended an event on European healthcare social media. There was no entrance fee, delegate badge or travel to …
Look who’s talking now
September 3, 2007Medical Communications, Sales and Marketing blog, digi pharma, digital pharma, new media, social networking, technology
The internet loves a good scandal. From compromising celebrity videos to the latest political whisperings, whatever your interest in life, …
On-line clinical trials recruitment
October 22, 2003Research and Development clinical trials, digi pharma, patient recruitment
Sometimes, solutions don't really solve anything. Let me tell you a story about on-line clinical trials recruitment. A couple of …
Are you making the most of your web investment?
October 21, 2003Medical Communications digi pharma, investment, websites
Pharmaceutical companies have spent millions of pounds on websites since the mid-1990s. Although almost no one is prepared to admit …
On laws and rules of thumb
October 16, 2003Sales and Marketing digi pharma
This column takes a healthily sceptical (you might say cynical) view of technological innovations, and tends to the view that …
User profiling – do you really know your users?
October 14, 2003Sales and Marketing digi pharma
How well do you know your website users? Have you done any research to identify the key characteristics, interests and …
Usability: mumbo jumbo or magic bullet?
October 9, 2003Sales and Marketing digi pharma
Usability is, broadly, a measure of the time it takes to find and enter a website, and do something useful …
The power of text
October 1, 2003Medical Communications advertising, digi pharma, dtc
After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
