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Showing 15 posts of 45 posts found.

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Digital Pharma: This is how pharma is using digital

February 10, 2011
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media

Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …

Pfizer France Twitter

Digital Pharma: Pfizer expands European Twitter use

January 27, 2011
Medical Communications Digital Pharma blog, Pfizer, Twitter

Pfizer has expanded its use of Twitter with its French operations becoming the latest of its European subsidiaries to join …

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Digital Pharma: Pfizer UK’s online surgery (case study)

January 24, 2011
Medical Communications Digital Pharma blog, Facebook advertising, Google Adwords, ManMOT, PR, Pfizer, Twitter, blogs, male health

Pfizer UK’s online male health clinic Man MOT was launched last summer to offer men confidential advice and information about …

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Digital Pharma: Facebook first from Janssen

October 8, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube

Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …

Digital Pharma: Pfizer socialises pain campaign

October 5, 2010
Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media

Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …

Janssen's psoriasis social media campaign

Digital Pharma: Janssen unveils UK social media plans

September 23, 2010
Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube

Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …

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Digital Pharma: Lilly aims to be social on its Lillypad

September 16, 2010
Medical Communications Digital Pharma blog, Twitter, blog, lilly

Lilly has jumped feet first into the social media scene this week, launching a corporate blog and a Twitter account. …

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Digital Pharma: Pfizer begins social media drive for online clinic

August 13, 2010
Medical Communications Digital Pharma blog, ManMOT, Pfizer, Twitter, digital patients

Pfizer UK has turned to social media to help raise awareness of its online Man MOT male health clinic and …

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Digital Pharma: Byte-sized roundup

May 27, 2010
Medical Communications Twitter, digi game, disease awareness campaigns, doctors.net

This week’s roundup includes the launch of Boehringer Ingelheim’s digital diabetes hub, J&J expands Twitter use, continued international expansion at …

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Pharma’s Digital Revolution – The Story So Far

May 12, 2010
Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking

The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …

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Digital Pharma – Byte-sized roundup

January 22, 2010
Medical Communications Fresenius Kabi, P&G, Prilosec OTC, Seroquel, Twitter, digital pharma

In this week’s roundup: P&G taps social media for Prilosec OTC, UK launches new data site, analysis of pharma on …

NICE's Twitter account

Digital Pharma: Byte-sized roundup

December 4, 2009
Medical Communications Abbott, GE Healthcare, HES, NICE, Twitter, digi, digital pharma

Last week it was the ABPI that joined Twitter this week it’s UK cost effectiveness watchdog

Solvay Pharma on Twitter

Digital Pharma: Byte-sized roundup

November 13, 2009
Medical Communications Merck Serono, Solvay, Twitter, bing, digi, digital, digital pharma, google

Solvay Pharma has joined the ranks of pharma companies using Twitter, setting up a Russian language account for its Moscow-based …

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Digital Pharma: A tweeting of minds

August 27, 2009
Medical Communications Twitter, digi, digi pharma, digital pharma, hcsmeu, new media

I recently attended an event on European healthcare social media. There was no entrance fee, delegate badge or travel to …

Boehringer Ingelheim takes the lead on Twitter

April 8, 2009
Medical Communications, Sales and Marketing Boehringer, Twitter, new media, social networking

The explosion in the popularity of Twitter is the latest buzz in online social networking, but most pharma companies are …

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