marketing

Showing 15 posts of 86 posts found.

Doctors.net.uk Strengthens Pharmaceutical Team

August 5, 2010
Sales and Marketing Doctors.net.uk, GPs, doctors, marketing, medeconnect, pharma, sales

Doctors.net.uk, the UK’s largest and most active online network of healthcare professionals, has strengthened its pharmaceutical team with two appointments.  …

Avoiding insanity in forecasting

July 12, 2010
Sales and Marketing forecasts, marketing

The definition of insanity as ‘doing the same thing over and over again and expecting different results’ – is now …

New healthcare marketing services firm launched

May 19, 2010
Medical Communications, Sales and Marketing PharmaGems, market research, marketing

A new business aimed at helping entrepreneurs and run by two former directors of Synovate Healthcare has launched in London. …

New audiences, new marketing tools

May 6, 2010
Sales and Marketing brand, branding, marketing, marketing ideas

Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …

New consultancy Strategic North launched

April 7, 2010
Medical Communications, Sales and Marketing Consultancy, coleiro, marketing, marketing ideas, strategy

A new healthcare industry marketing consultancy based in the North West of England has been launched. Strategic North is a …

Marketing in rare diseases – getting closer to your customers

January 20, 2010
Sales and Marketing Orphan, marketing, marketing ideas, niche

The 21st century healthcare industry is reorientating its strategic focus on the increasingly successful areas of orphan and rare diseases. …

World Class Commissioning: how to be partners in quality

January 14, 2010
Sales and Marketing NHS, NHS funding, commissioning, funding, healthcare, marketing

World Class Commissioning has been heralded as a critical mechanism to revolutionise healthcare services in the UK. Now two years …

Marketers: get more bang for your buck

October 1, 2009
Medical Communications MSI, marketing

Pharma marketing is under increasing pressure to demonstrate how it adds value, especially when it comes to justifying expenditure. Brand …

World class commissioning: 5 ways pharma can get involved

July 13, 2009
Sales and Marketing NHS, commissioning, healthcare, marketing

The NHS has set its sights unambiguously on achieving World Class Commissioning. After years of being internally-focused, the health service …

Embracing marketing excellence

June 4, 2009
Sales and Marketing excellence, marketing

Since 2000, the top 15 pharmaceutical companies have lost around $800 billion in shareholder value, and looking forward, drug patent …

Demonstrating value to boost product uptake

May 27, 2009
Sales and Marketing marketing, product, value

I am sure that every marketer reading Pharmafocus is convinced of the value of their brand. Why then do so …

The medical-marketing interface and how to bridge the gap

May 18, 2009
Research and Development, Sales and Marketing marketing, medical

Drug companies are not charities and are accountable to their shareholders, as we all know. Products have to be sold …

Working Life: Nick Rodgers

May 12, 2009
Sales and Marketing WL, Working Life, marketing, product manager

How did you find your way into your current role?I started my pharma career at Schering Healthcare as a representative …

Unlocking the value of social media for business customers

March 17, 2009
Medical Communications, Sales and Marketing marketing, social networking

Conversations around social media dominate the marketing landscape. Twitter-mania has reached fever pitch, proclaiming it the latest 'must have' social …

The Gateway to Local Adoption Series

Latest content