marketing
Doctors.net.uk Strengthens Pharmaceutical Team
August 5, 2010Sales and Marketing Doctors.net.uk, GPs, doctors, marketing, medeconnect, pharma, sales
Doctors.net.uk, the UK’s largest and most active online network of healthcare professionals, has strengthened its pharmaceutical team with two appointments. …
Avoiding insanity in forecasting
July 12, 2010Sales and Marketing forecasts, marketing
The definition of insanity as ‘doing the same thing over and over again and expecting different results’ – is now …
New healthcare marketing services firm launched
May 19, 2010Medical Communications, Sales and Marketing PharmaGems, market research, marketing
A new business aimed at helping entrepreneurs and run by two former directors of Synovate Healthcare has launched in London. …
New audiences, new marketing tools
May 6, 2010Sales and Marketing brand, branding, marketing, marketing ideas
Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …
New consultancy Strategic North launched
April 7, 2010Medical Communications, Sales and Marketing Consultancy, coleiro, marketing, marketing ideas, strategy
A new healthcare industry marketing consultancy based in the North West of England has been launched. Strategic North is a …
Marketing in rare diseases – getting closer to your customers
January 20, 2010Sales and Marketing Orphan, marketing, marketing ideas, niche
The 21st century healthcare industry is reorientating its strategic focus on the increasingly successful areas of orphan and rare diseases. …
World Class Commissioning: how to be partners in quality
January 14, 2010Sales and Marketing NHS, NHS funding, commissioning, funding, healthcare, marketing
World Class Commissioning has been heralded as a critical mechanism to revolutionise healthcare services in the UK. Now two years …
Marketers: get more bang for your buck
October 1, 2009Medical Communications MSI, marketing
Pharma marketing is under increasing pressure to demonstrate how it adds value, especially when it comes to justifying expenditure. Brand …
World class commissioning: 5 ways pharma can get involved
July 13, 2009Sales and Marketing NHS, commissioning, healthcare, marketing
The NHS has set its sights unambiguously on achieving World Class Commissioning. After years of being internally-focused, the health service …
Embracing marketing excellence
June 4, 2009Sales and Marketing excellence, marketing
Since 2000, the top 15 pharmaceutical companies have lost around $800 billion in shareholder value, and looking forward, drug patent …
Demonstrating value to boost product uptake
May 27, 2009Sales and Marketing marketing, product, value
I am sure that every marketer reading Pharmafocus is convinced of the value of their brand. Why then do so …
The medical-marketing interface and how to bridge the gap
May 18, 2009Research and Development, Sales and Marketing marketing, medical
Drug companies are not charities and are accountable to their shareholders, as we all know. Products have to be sold …
Working Life: Nick Rodgers
May 12, 2009Sales and Marketing WL, Working Life, marketing, product manager
How did you find your way into your current role?I started my pharma career at Schering Healthcare as a representative …
Unlocking the value of social media for business customers
March 17, 2009Medical Communications, Sales and Marketing marketing, social networking
Conversations around social media dominate the marketing landscape. Twitter-mania has reached fever pitch, proclaiming it the latest 'must have' social …
The internet marketing code
March 17, 2009Medical Communications, Sales and Marketing code, marketing, new media, online
Latest content
Santen joins inaugural Global Summit for Eye Health as partner
