In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …

Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …
Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …
Ofichem acquires US drug substance CDMO Kinentia
Jager-van Dijk is new Arletta Pharma Solutions CEOÂ
Tridem begins phase Ib trial of Parkinson’s disease vaccine

