brand
Using the corporate brand in pharma
March 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chris Marks, MSI, brand, branding, brands
In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …
Optimising your brand – one bite at a time
December 15, 2011Business Services, Medical Communications, Sales and Marketing Alex Blyth, MSI, brand, marketing
Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …
New audiences, new marketing tools
May 6, 2010Sales and Marketing brand, branding, marketing, marketing ideas
Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …
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