market research
Kantar Health Names Goosey Senior Director, Advanced Methods in UK
April 18, 2012Business Services Kantar Health, Richard Goosey, clinical statistics, market research
NEW YORK, April 18, 2012—Kantar Health, a leading healthcare-focused global consultancy and marketing insights company, has named Richard Goosey Senior …
A bigger conversation: taking market research online
July 4, 2011Medical Communications, Sales and Marketing digital, market research
The debate around pharma’s use of digital media has tended to focus on building relationships with patients or healthcare professionals …
Anticipating the competition in pharma
March 14, 2011Sales and Marketing business intelligence, competitor intelligence, market research
Sun Tzu, the ancient Chinese military strategist wrote: “Conquerors estimate before the war begins, and they consider everything; the defeated …
Recycling pharma marketing research
November 8, 2010Medical Communications, Sales and Marketing Insight Marketing Systems, market research, marketing research, pharma marketing research
Recycling is in vogue. Not just in the consumer market, but across business sectors too. But recycling in the market …
New healthcare marketing services firm launched
May 19, 2010Medical Communications, Sales and Marketing PharmaGems, market research, marketing
A new business aimed at helping entrepreneurs and run by two former directors of Synovate Healthcare has launched in London. …
Helping brands see round corners
August 20, 2007Sales and Marketing market research, marketing, sales, survey
Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …
Market Research…..our survey said
July 31, 2006Sales and Marketing market research
Marrying traditional techniquesDespite researchers' natural leaning towards either qualitative or quantitative research, it is clear that the two types of …
Use your intelligence to watch the competition
July 25, 2006Research and Development, Sales and Marketing market research
One of the reasons the executives of ill-fated US energy group Enron were for a while 'the smartest guys in …
We want a global brand, should take you what, 3-6 months, tops?
October 14, 2003Medical Communications branding, global, market research
'Friendly fire' and 'military intelligence' are celebrated oxymorons, and many creative agencies would have it that 'creative market research' is …
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