value
Delivering value in cost-constrained healthcare environments
February 14, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cost, MSI, NHS, VBP, austerity, value
As millions of pounds, euros and dollars are cut from healthcare budgets around the world – driven by austerity measures …
Success Factors in Value Communication Design – Start with the Key Message
July 12, 2012Sales and Marketing interactive apps, value, value communication design
This is Part 1 to the ‘Success Factors in Value Communication Design’ series; a set of articles that examine and explain the …
Success Factors in Value Communication Design – Introduction
July 12, 2012Sales and Marketing interactive apps, sales, value, value communications
This is the introductory article to the ‘Success Factors in Value Communication Design’ series; a set of articles that examine and explain …
Health Economics and Outcomes Research – What’s the Value?
July 2, 2012Medical Communications HEOR, clinical evidence, economic evidence, market access, value
Pricing pressure and regulatory restrictions across various healthcare industries have called for more detailed evidence of outcomes
NICE needs narrower focus, says ABPI
October 20, 2010Sales and Marketing ABPI, NICE, value
NICE’s remit should be changed to give it a greater focus on the value of innovation, according to UK pharma …
Implementing value-based pricing in the UK
June 14, 2010Sales and Marketing hta, pricing, value
The UK has a strong history of innovation in medicines and it is vital to the economy that this continues …
Lansley Health Secretary in UK coalition government
May 12, 2010Sales and Marketing election, general election, government, pricing, value
The UK has its first coalition government for 65 years after Labour leader Gordon Brown unexpectedly resigned as prime minister …
Demonstrating value to boost product uptake
May 27, 2009Sales and Marketing marketing, product, value
I am sure that every marketer reading Pharmafocus is convinced of the value of their brand. Why then do so …
Latest content
Boyds expands Regulatory Affairs team to support growing demand
Sterling doubles ADC manufacturing capacity at Welsh facility
Femtosecond laser cuts lung tumour margin assessment time
Blood sensor detects Parkinson’s-associated proteins in 40 minutes
