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value

Showing 8 posts of 8 posts found.

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Delivering value in cost-constrained healthcare environments

February 14, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cost, MSI, NHS, VBP, austerity, value

As millions of pounds, euros and dollars are cut from healthcare budgets around the world – driven by austerity measures …

Feature

Success Factors in Value Communication Design – Start with the Key Message

July 12, 2012
Sales and Marketing interactive apps, value, value communication design

This is Part 1 to the ‘Success Factors in Value Communication Design’ series; a set of articles that examine and explain the …

Feature
Thought Leadership

Success Factors in Value Communication Design – Introduction

July 12, 2012
Sales and Marketing interactive apps, sales, value, value communications

This is the introductory article to the ‘Success Factors in Value Communication Design’ series; a set of articles that examine and explain …

Feature
Thought Leadership

Health Economics and Outcomes Research – What’s the Value?

July 2, 2012
Medical Communications HEOR, clinical evidence, economic evidence, market access, value

Pricing pressure and regulatory restrictions across various healthcare industries have called for more detailed evidence of outcomes

Feature
Thought Leadership
Pharma association the ABPI

NICE needs narrower focus, says ABPI

October 20, 2010
Sales and Marketing ABPI, NICE, value

NICE’s remit should be changed to give it a greater focus on the value of innovation, according to UK pharma …

News

Implementing value-based pricing in the UK

June 14, 2010
Sales and Marketing hta, pricing, value

The UK has a strong history of innovation in medicines and it is vital to the economy that this continues …

Feature

Lansley Health Secretary in UK coalition government

May 12, 2010
Sales and Marketing election, general election, government, pricing, value

The UK has its first coalition government for 65 years after Labour leader Gordon Brown unexpectedly resigned as prime minister …

News

Demonstrating value to boost product uptake

May 27, 2009
Sales and Marketing marketing, product, value

I am sure that every marketer reading Pharmafocus is convinced of the value of their brand. Why then do so …

Feature

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