MSI
Strategic planning: don’t just do it, use it
October 28, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, craig, strategic planning
Every year, thousands of pharma employees spend endless hours in meetings discussing, building and presenting brand plans. Countless teams develop …
New healthcare consultancy firm launched
August 5, 2013Medical Communications MSI, dancer, redbow
Former managing partner with the MSI consultancy Jonathan Dancer has launched his own healthcare strategy agency, Redbow Consulting Group. Dancer …
MSI Consultancy announces three senior appointments
July 2, 2013Medical Communications, Sales and Marketing MSI
Pharma marketing firm The MSI Consultancy has expanded its team with the appointment of three industry marketers as senior consultants. …
Lessons from the business gurus
May 7, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, buffet, business gurus
Marketing books are full of pithy quotes from business gurus, quotes which are often repeated until they almost become mantras. …
The competitor room comes of age
April 24, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, competitor room
It was great to be back at SonoPharm, it was so still at this time of day and she went …
Delivering value in cost-constrained healthcare environments
February 14, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cost, MSI, NHS, VBP, austerity, value
As millions of pounds, euros and dollars are cut from healthcare budgets around the world – driven by austerity measures …
Marketing excellence: how to win over your internal audience
January 7, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Manastersky, marketing
You’ve spent months building a marketing excellence training curriculum which has been prioritised by marketing leadership as a critically important …
Turning business intelligence managers into business performance leaders
October 26, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cello, MSI, business leaders, intelligence
Never before have business intelligence people played such a leading role in the marketing planning process. For those who view …
MSI names two senior promotions
October 16, 2012Dan Heapy, MSI, Michael Craig
The MSI Consultancy firm has made changes to its organisational structure with Michael Craig and Dan Heapy being promoted to …
New product launches – maximise your chance of success
September 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Paul Stuart Kregor, Paul Stuart-Kregor, marketing, product launch
You don’t have to look very far to see that the pharma industry business model is under increased pressure, and …
Global marketing access strategy: local activation
June 6, 2012Business Services, Medical Communications, Sales and Marketing Global marketing, MSI, market access
Pharma has historically been an industry that likes to put things in boxes, neatly organising different aspects of commercialisation into …
CHASE announces two appointments
May 24, 2012Business Services, Medical Communications, Sales and Marketing CHASE, MSI
Contract sales organisation CHASE has announced two appointments to its senior management team. A provider of contract and permanent staff …
The joy of segmentation
May 8, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Michael Craig, marketing, segmentation
We are all different. Different heights, shapes, hair colour and we are not just different physically – what about our …
Pharmaceutical marketers – put your head in the clouds
April 17, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad
The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …
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