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Showing 15 posts of 37 posts found.

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Merck on the march in Africa

December 21, 2015
Sales and Marketing Africa, Merck, marketing, sales, strategy

When Merck unveiled its Africa 2020 strategy in November, there was no shortage of ambition.The company announced plans to expand …

Feature

AstraZeneca sells off dental business for $1.8bn

June 23, 2011
Sales and Marketing AstraZeneca, strategy

AstraZeneca is to sell its dental products firm Astra Tech to DENTSPLY for $1.8 billion. Astra Tech comprises two business …

News
UCF 010310

Wyeth’s Ursula Franklin joins Red Kite

April 21, 2010
Business Services, Sales and Marketing Red Kite, appointment, coaching, development, leadership, sales and marketing, strategic planning, strategy, training

Red Kite has appointed Ursula Franklin to head up its new Transformation division. She joins from Wyeth Europa, now part …

Appointment

New consultancy Strategic North launched

April 7, 2010
Medical Communications, Sales and Marketing Consultancy, coleiro, marketing, marketing ideas, strategy

A new healthcare industry marketing consultancy based in the North West of England has been launched. Strategic North is a …

News

Pharma and diagnostics to converge in personalised medicines

July 28, 2009
Research and Development, Sales and Marketing Diagnostics, strategy

News

Sales strategies for a changing environment

July 24, 2009
Sales and Marketing market access, sales, strategy

Over the last two years the UK pharma industry's established product sales strategies have begun to change. The industry's primary …

Feature

Drug repositioning a ‘key strategy’ for pharma

July 17, 2009
Research and Development Datamonitor, strategy

With increased investment in R&D largely failing to fill drug development pipelines, the pharma industry is looking to get more …

News

Clinical trials market worth $50bn in 2008

July 14, 2009
Research and Development CRO, strategy

The global clinical trials market topped $50 billion last year and, despite the recent downturn in the fortunes of most …

News

Pharma must go further with its collaborations

May 8, 2009
Research and Development, Sales and Marketing pwC, strategy

Pharma companies will soon have to start collaborating with companies outside the healthcare sector.The global economic situation will make this …

News

Little benefit to pharma from G20 initiatives

April 22, 2009
Research and Development, Sales and Marketing Datamonitor, strategy

Any positive effect on the pharmaceutical industry derived from the G20 summit and European Union summit will be indirect and …

News

Time running out for pharma sales and marketing

February 26, 2009
Research and Development, Sales and Marketing pwC, strategy

The pharma industry's current sales and marketing model will be defunct in the next ten years. That is the stark …

News

Pharma needs fresh ideas from outside industry, says Barker

February 17, 2009
Research and Development, Sales and Marketing ABPI, strategy

Pharma must re-invent itself and inject new ideas into its business model by hiring talented people from outside the sector, …

News

What are pharma’s core competencies?

February 5, 2009
Research and Development, Sales and Marketing pharma, strategy

Pharma has always been a highly profitable industry, and has historically been among the best performing industrial sectors in terms …

Feature

UK Biotech: time for bold and affirmative action

January 22, 2009
Research and Development, Sales and Marketing BTG, Chris Collins, Christopher Evans, Neuropharm, Plethora, UK, biotech, pharma, strategy

Biotech leaders in the UK say the cash-stricken industry has reached ‘breaking point’, and have made an unprecedented plea for …

Feature

New sales and marketing models

January 21, 2009
Sales and Marketing marketing, sales, strategy

These are challenging times for pharma as regulatory reform, intense financial pressures and an increasingly complex network of stakeholders are …

Feature

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