marketing
The new paradigm in oncology drug marketing
October 21, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Cancer, Herceptin, Roche, marketing, oncology
Twenty years ago drugs to treat cancer were made up of chemotherapy agents which are essentially ‘blunt tools’ against the …
Mobilising for action in consumer healthcare
April 16, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing A.T. Kearney, healthcare products, marketing
A new market of consumer-focused healthcare products is emerging to occupy the space between consumer goods and pharmaceuticals – and …
Marketing excellence: how to win over your internal audience
January 7, 2013Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Manastersky, marketing
You’ve spent months building a marketing excellence training curriculum which has been prioritised by marketing leadership as a critically important …
New product launches – maximise your chance of success
September 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Paul Stuart Kregor, Paul Stuart-Kregor, marketing, product launch
You don’t have to look very far to see that the pharma industry business model is under increased pressure, and …
The joy of segmentation
May 8, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Michael Craig, marketing, segmentation
We are all different. Different heights, shapes, hair colour and we are not just different physically – what about our …
Optimising your brand – one bite at a time
December 15, 2011Business Services, Medical Communications, Sales and Marketing Alex Blyth, MSI, brand, marketing
Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …
Rich Baptista joins Synergy Vision
September 1, 2011Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success
London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …
Healthcare comms is changing fast – but hold onto this principle
April 28, 2011Medical Communications advertising, communications, digital marketing, marketing
Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …
Integrate: marketing and market access must come together
April 28, 2011Sales and Marketing Drug pricing, market access, marketing
Although the words ‘market access’ have become much more commonplace in our working lives, the new clarity of its importance …
Four steps to turn around a flagging pharma brand
February 21, 2011Sales and Marketing MSI, branding, brands, marketing
The glamorous end of pharma marketing is undoubtedly around the launch of a new product. Everyone is excited and optimistic, …
A new generation of analogues for valuing strategy
November 22, 2010Sales and Marketing Alex Blyth, MSI, forecasting, marketing, marketing strategy
Anyone who is involved in the planning of pharma marketing campaigns will know that the Holy Grail is trying to …
Managing the Franchise
October 4, 2010Sales and Marketing branding, marketing, product portfolio
Commercial managers who are responsible for a number of brands face a constant dilemma in choosing where across the franchise …
Medical, marketing & sales: making cross-functional working work
September 21, 2010Research and Development, Sales and Marketing marketing, sales force effectiveness, sales representatives
A successful market access strategy requires the close collaboration of all functions within a pharmaceutical company. Most notably, the triumvirate …
Countdown to Launch
September 13, 2010Sales and Marketing marketing, product launch
When NASA launches a rocket, most of the hard work is already done. The flight itself is relatively short, yet …
Pharma Commitment to e-Marketing Grows
August 5, 2010Sales and Marketing BMA, GMC, Lansley, digital, doctors, electronic marketing, marketing
A survey of pharma marketers has revealed growing commitment to e-marketing with online spend on the increase across the sector. …
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