product portfolio
Managing the Franchise
October 4, 2010Sales and Marketing branding, marketing, product portfolio
Commercial managers who are responsible for a number of brands face a constant dilemma in choosing where across the franchise …
Portfolio Harmony in five easy steps
February 5, 2010Sales and Marketing product portfolio
Portfolio planning should be a practical process that delivers a programme of work to take you to sunnier shores. All …
Specialising for success
October 29, 2008Research and Development, Sales and Marketing marketing, product portfolio
From the middle of the last century, the likes of GSK, Pfizer, AstraZeneca, Bristol Myers Squibb and others have made …
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