creativity
Rich Baptista joins Synergy Vision
September 1, 2011Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success
London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …
Service Insight: Creative consumer communications and pharma
June 24, 2011Medical Communications Service Insight, advertising, creativity, fmcg
SERVICE INSIGHTI arrived in healthcare communications having spent 12 years as a creative PR consultant within the FMCG and technology …
Service Insight: Emotion – at the heart of the creative process
June 17, 2011Medical Communications Service Insight, advertising, creativity
SERVICE INSIGHTI once read an article about how advertising works which described an incident where a man was speared through …
Innovation – is it science or art?
June 14, 2011Manufacturing and Production, Research and Development creativity, drug development, innovation
In recent times new drug development has shown a substantial decline in the number of approved drugs for human use. …
10 steps to a more effective e-detail
August 20, 2007Medical Communications, Sales and Marketing creativity, e-detailing, marketing
With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …
Unoriginal sin
October 14, 2003Medical Communications advertising, creativity
'OK, so its been done before a couple of times. But badly.' It is the meeting from hell. You may …
