product launch
Baxter expands US portfolio with new injectables
April 12, 2024Medical Communications Pharmacy, baxter, injectables, product launch
Baxter International has announced the continued expansion of its pharmaceuticals portfolio with the launch of five new injectable products in …
Eisai launches cancer drug Lenvatinib in Mexico
July 4, 2016Research and Development, Sales and Marketing Cancer, Eisai, Mexico, lenvatinib, product launch
Japanese drug firm Eisai Co (TYO: 4523) said it has launched its anticancer agent Lenvima (lenvatinib mesylate) in Mexico. Lenvima …
Novo Nordisk says its insulin pump secures EMA marketing authorisation
June 28, 2016Manufacturing and Production, Research and Development, Sales and Marketing EMA, Novo Nordisk, insulin pump, marketing, product launch
Diabetes drugmaker Novo Nordisk (NYSE: NYO) said it has secured European Medicines Agency (EMA) marketing approval for its insulin pump. …
Actelion says blood pressure drug Uptravi now available in Germany
June 15, 2016Research and Development, Sales and Marketing Actelion, EU, blood pressure, product launch
Actelion (SIX: ATLN) said its high blood pressure drug Uptravi (selexipag) is now available in Germany. The European Commission granted …
Roche launches Bluetooth-enabled self-testing device to check blood clotting in EU
May 31, 2016Manufacturing and Production, Research and Development, Sales and Marketing HealthTech, Heart Conditions, Roche, blood clotting, product launch
Swiss drug firm Roche (Six: ROG) has launched a blood-clott monitoring system for patients with different heart conditions. The CoaguChek …
New product launches – maximise your chance of success
September 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, Paul Stuart Kregor, Paul Stuart-Kregor, marketing, product launch
You don’t have to look very far to see that the pharma industry business model is under increased pressure, and …
Countdown to Launch
September 13, 2010Sales and Marketing marketing, product launch
When NASA launches a rocket, most of the hard work is already done. The flight itself is relatively short, yet …
Managed Entry: creating a dialogue ahead of your launch
November 17, 2008Sales and Marketing NHS, healthcare, managed entry, marketing, product launch
Pharmaceutical companies are increasingly looking to 'managed entry' programmes to build strong relationships with NHS customers and ensure new products …
Bringing new drugs to market…at last!
October 20, 2003Sales and Marketing product launch
In 1987 the average cost of development for new pharmaceutical products was $231 million, and it took between 10 and …
Launch summery…
October 8, 2003Sales and Marketing product launch
The summer period is traditionally a quiet time for the pharmaceutical industry, especially when it comes to product launches.
