Digital Pharma: Pfizer’s Facebook page hacked
July 22, 2011Medical Communications Digital Pharma blog, Facebook, Pfizer
Pfizer has regained control of its corporate Facebook page after hackers temporarily defaced it earlier this week. A UK group …
Digital Pharma: European pharma and social media
March 24, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Facebook, Twitter, social media, youtube
European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.Details …
Digital Pharma: This is how pharma is using digital
February 10, 2011Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media
Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …
Digital Pharma: NHS Facebook tracking under fire
November 26, 2010Medical Communications Digital Pharma blog, Facebook, online privacy, patient information
The government has been criticised for failing to protect patient confidentiality after it was revealed it allows Facebook to collect …
Digital health and the Social Network
November 5, 2010Medical Communications Facebook, Red Door, The Social Network, digital pharma, social media
Followers of film will be only too aware that we are about to embark on ‘Oscar season’. Cinematic features are …
Digital Pharma: Diabetes patients and Facebook
November 3, 2010Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking
A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …
Digital Pharma: Facebook first from Janssen
October 8, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, ipad, iphone, youtube
Janssen UK has officially launched its new psoriasis disease awareness campaign, part of which includes the first pharma Facebook page …
Digital Pharma: Pfizer socialises pain campaign
October 5, 2010Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media
Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …
Digital Pharma: Janssen unveils UK social media plans
September 23, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube
Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …
Digital Pharma: Boehringer gets social with Facebook
September 14, 2010Medical Communications Boehringer, Digital Pharma blog, Facebook
Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with …
Digital Pharma: Novartis rapped for Facebook sharing
August 10, 2010Medical Communications Digital Pharma blog, Facebook, Novartis, Tasigna
Novartis has had its knuckles rapped by the FDA over the company’s use of social media sharing tools. At issue …
Digital Pharma: Byte-sized roundup
December 11, 2009Medical Communications 2009, Facebook, NHS, digi, digital pharma, google, iphone, sidewiki, year in review
The Department of Health this week launched mental health programme New Horizons, following a consultation period that included a dedicated …
