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Medical Communications

Showing 15 posts of 6408 posts found.

Synovate Healthcare appoints Dr Nicole Oehlrich

November 18, 2010 Medical Communications, Sales and Marketing Dr Nicole Oehlrich, appointment, medical communications, oncology market research, sales and marketing, synovate

Global market research agency Synovate has appointed Dr Nicole Oehlrich to the role of oncology business consultant for its specialist …
Appointment

What would Mad Men make of the digital era?

November 18, 2010 Medical Communications Creative Lynx, advertising, digital marketing

Sharp-suited creative director Don Draper from AMC’s television series ‘Mad Men’, in conversation with Creative Lynx’s David Hunt … DAVID: …
Feature
2011 ABPI Code of Practice

New ABPI Code published

November 17, 2010 Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales

The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …
News
Big Blue Test

Digital Pharma: Diabetes video goes viral

November 16, 2010 Medical Communications, Sales and Marketing Diabetes Hands Foundation, Digital Pharma blog, Roche, diabetes, viral video, youtube

An online video encouraging diabetics to test their blood sugar levels has passed 117,000 views on YouTube in just over …
News

Sam Barnes joins Axon Communications

November 12, 2010 Medical Communications AXON Communications, Joss Lyons-White, Sam Barnes, appointment, medical communications

Surrey, UK-based agency Axon Communications has appointed Sam Barnes director of PR. Sam has over 15 years of experience in healthcare …
Appointment
Blog footer

Digital Pharma: Pfizer and Boehringer’s online COPD awareness

November 12, 2010 Medical Communications Boehringer Ingelheim, COPD, Digital Pharma blog, Managing COPD, NICE, Pfizer, Spiriva, chronic obstructive pulmonary disease

Pfizer and Boehringer Ingelheim have launched an online campaign to publicise the latest NICE guidelines on COPD to healthcare professionals …
News

Digital for digital’s sake is out

November 10, 2010 Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube

Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …
Feature

Bayer rebrands pharma division

November 10, 2010 Medical Communications, Sales and Marketing Bayer Healthcare, Bayer cross, Byaer Schering Pharma, Marijn Dekkers, Xarelto, prix galien

The name Bayer Schering Pharma has been consigned to the corporate dustbin as its parent group institutes a branding shake-up. …
News
Pfizer and Boehringer's COPD campaign website

Pfizer and Boehringer pilot COPD campaign

November 9, 2010 Medical Communications Boehringer Ingelheim, COPD, Pfizer, Salford, chronic bronchitis, chronic obstructive pulmonary disease, emphysema

Pfizer and Boehringer Ingelheim have mobilised a soap opera star, painted rugby players and a special ‘breathing bus’ for a …
News
Blog footer

Digital Pharma: Online health information reduces costs

November 9, 2010 Medical Communications Digital Pharma blog, Football Fan Fitness Challenge, NHS Choices, alcohol tracker iPhone app, online health information, patient information

The number of people using the official NHS website rose 10% in the last year, making it the most popular …
News

Recycling pharma marketing research

November 8, 2010 Medical Communications, Sales and Marketing Insight Marketing Systems, market research, marketing research, pharma marketing research

Recycling is in vogue. Not just in the consumer market, but across business sectors too. But recycling in the market …
Feature

GCI bags Novartis’ social media director

November 8, 2010 Medical Communications GCI Health, Mark Davis, Novartis, appointment, medical communications

Novartis Pharmaceuticals’ former social media director Mark Davis has moved to GCI Health. He has been appointed to lead the …
Appointment

Digital health and the Social Network

November 5, 2010 Medical Communications Facebook, Red Door, The Social Network, digital pharma, social media

Followers of film will be only too aware that we are about to embark on ‘Oscar season’. Cinematic features are …
Feature
Bayer's Levitra

Bayer faces ABPI audit after “shocking” Levitra error

November 5, 2010 Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA

Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …
News

Danielle James and Kate Morrison join Virgo

November 5, 2010 Medical Communications Danielle James, Kate Morrison, Virgo, Virgo Health PR, appointment, medical communications

Virgo Health has expanded its medical education and ethical health teams with two new appointments. Danielle James (pictured) has been …
Appointment
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