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Medical Communications

Showing 15 posts of 6402 posts found.

Digital for digital’s sake is out

November 10, 2010 Medical Communications digital creativity, digital marketing, ipad, seven stones, youtube

Creativity in the digital world is twofold. On the one hand there is technical wizardry and, on the other, there …
Feature

Bayer rebrands pharma division

November 10, 2010 Medical Communications, Sales and Marketing Bayer Healthcare, Bayer cross, Byaer Schering Pharma, Marijn Dekkers, Xarelto, prix galien

The name Bayer Schering Pharma has been consigned to the corporate dustbin as its parent group institutes a branding shake-up. …
News
Pfizer and Boehringer's COPD campaign website

Pfizer and Boehringer pilot COPD campaign

November 9, 2010 Medical Communications Boehringer Ingelheim, COPD, Pfizer, Salford, chronic bronchitis, chronic obstructive pulmonary disease, emphysema

Pfizer and Boehringer Ingelheim have mobilised a soap opera star, painted rugby players and a special ‘breathing bus’ for a …
News
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Digital Pharma: Online health information reduces costs

November 9, 2010 Medical Communications Digital Pharma blog, Football Fan Fitness Challenge, NHS Choices, alcohol tracker iPhone app, online health information, patient information

The number of people using the official NHS website rose 10% in the last year, making it the most popular …
News

Recycling pharma marketing research

November 8, 2010 Medical Communications, Sales and Marketing Insight Marketing Systems, market research, marketing research, pharma marketing research

Recycling is in vogue. Not just in the consumer market, but across business sectors too. But recycling in the market …
Feature

GCI bags Novartis’ social media director

November 8, 2010 Medical Communications GCI Health, Mark Davis, Novartis, appointment, medical communications

Novartis Pharmaceuticals’ former social media director Mark Davis has moved to GCI Health. He has been appointed to lead the …
Appointment

Digital health and the Social Network

November 5, 2010 Medical Communications Facebook, Red Door, The Social Network, digital pharma, social media

Followers of film will be only too aware that we are about to embark on ‘Oscar season’. Cinematic features are …
Feature
Bayer's Levitra

Bayer faces ABPI audit after “shocking” Levitra error

November 5, 2010 Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA

Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …
News

Danielle James and Kate Morrison join Virgo

November 5, 2010 Medical Communications Danielle James, Kate Morrison, Virgo, Virgo Health PR, appointment, medical communications

Virgo Health has expanded its medical education and ethical health teams with two new appointments. Danielle James (pictured) has been …
Appointment
Woolley_Pau_Yvette

Senior creative promotions at Woolley Pau

November 4, 2010 Medical Communications Eric Houseknecht, Woolley Pau, Yvette Cumbers, appointment, medical communications

Woolley Pau has promoted senior copywriter Yvette Cumbers and senior art director Eric Houseknecht to the level of deputy creative …
Appointment
ABPI Code of Practice

UK pharma to declare doctor payments

November 4, 2010 Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, advisory boards, healthcare professionals, pharma industry standards

Pharma companies in the UK have agreed to restrict their promotional giveaways and to declare payments to doctors. Another common …
News

CME Spotlight: Making European CME work

November 4, 2010 Medical Communications CME, CME Spotlight, Continuing medical education, Eugene Pozniak

Since spring I have been dealing with a team of builders who have missed every deadline possible, to the extent …
Feature
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Digital Pharma: Diabetes patients and Facebook

November 3, 2010 Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking

A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …
News

MabThera gains maintenance therapy licence

October 29, 2010 Medical Communications, Sales and Marketing MabThera, Rituxan, Roche, lymphoma

Roche’s MabThera has been approved as a maintenance therapy for follicular lymphoma, a common type of blood cancer. Maintenance treatment …
News

Engaging the digital audience

October 28, 2010 Medical Communications Andy Bell, Huntsworth Health, Jon Clark, Talking Point, digital marketing, digital pharma

We live in exciting times. With the rise of social media, people are changing the way they consume information. As …
Feature
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