ABPI Code of Practice
Sandoz falls foul of ABPI Code
March 7, 2012Medical Communications, Sales and Marketing ABPI Code of Practice, Sandoz
Sandoz has been rapped over the knuckles for offering non-approved bags and bottles to patients.It was found to be offering …
Boehringer censured over Pradaxa marketing
September 23, 2011Medical Communications ABPI Code of Practice, Boehringer
Boehringer Ingelheim has been heavily censured by the body which enforces the ABPI’s Code of Practice for the content of …
Roche cleared over rep conduct complaint
September 23, 2011Sales and Marketing ABPI Code of Practice, Roche
Roche has been cleared by Code regulator the PMCPA of any wrongdoing after an NHS employee complained about the promotion …
Digital Pharma: Bayer reprimanded over social media use
August 17, 2011Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA
Bayer will be named in the medical press after being found guilty of the first social media breach of the …
Bayer contraceptive advert breaches Code of Practice
May 27, 2011Medical Communications ABPI Code of Practice, Bayer, Multaq, Sanofi, Yasmin
Bayer Healthcare has been singled out for “particular censure” by the PMCPA, the body which regulates the ABPI Code of …
Digital Pharma: Bayer UK’s Twitter slip-up
April 26, 2011Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA, Twitter, medicial communications
There seems to be some confusion at Bayer UK over what communications can be sent over Twitter. The company is …
Medical bodies back ABPI Code changes
March 4, 2011Medical Communications ABPI, ABPI Code of Practice, Code of Practice, GMC, INFORCE, Nottingham, Royal College of Physicians, industry relations, trust
Leading medical organisations have signed a joint declaration backing the forthcoming changes to UK pharma’s self-regulatory Code of Practice. In …
Cephalon in trouble over party spirit
February 11, 2011Medical Communications ABPI, ABPI Code of Practice, Cephalon, PMCPA, industry reputation
Cephalon has been criticised by UK authorities for bankrolling “excessive” hospitality at a conference in Lisbon.The company was cited by …
Novo rebuked after diabetes promotion breaches Code
December 16, 2010Medical Communications ABPI, ABPI Code of Practice, Grunenthal, Napp Pharmaceuticals, Novo Nordisk, PMCPA, diabetes, diabetes drug marketing, lilly
Novo Nordisk been ‘named and shamed’ in health trade journal advertisements this week for breaching the ABPI Code of Practice. …
Daiichi-Sankyo cleared of rep misconduct
November 22, 2010Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Daiichi Sankyo, Daiichi-Sankyo, Olmetec, PMCPA, olmesartan, pharma sales representative
Daiichi-Sankyo has been cleared of any wrongdoing in relation to the ABPI Code after one of its representatives was accused …
New ABPI Code published
November 17, 2010Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales
The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …
Bayer faces ABPI audit after “shocking” Levitra error
November 5, 2010Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA
Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …
UK pharma to declare doctor payments
November 4, 2010Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, advisory boards, healthcare professionals, pharma industry standards
Pharma companies in the UK have agreed to restrict their promotional giveaways and to declare payments to doctors. Another common …
Rep’s shotgun request misfires
October 28, 2010Sales and Marketing ABPI Code of Practice, PMCPCA, Sanofi-Aventis
Sanofi-Aventis has been found in breach of the ABPI Code over the conduct of one of its representatives in relation …
Digital Pharma: Pfizer, Enbrel and UK Google Adwords
October 22, 2010Medical Communications ABPI Code of Practice, Digital Pharma blog, Enbrel, Google Adwards, PMCPA, Pfizer, pharma SEO
Pfizer is using Google Adwords in the UK to promote an online eCongress for healthcare professionals interested in its arthritis …
