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Do regional marketing teams really work?

Sales and Marketing | Europe, marketing, regional marketing

 In this feature, we tackle the subject of the regional marketing team and look at a number of issues, including …

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The new prescriber: friend or foe?

Sales and Marketing | nursing, pharma, pharmacy, sales

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Finding the Moment of Truth

Sales and Marketing | customers, marketing, segmentation

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A meeting of minds: working with academia

Research and Development, Sales and Marketing | academia, partnerships, pharma

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Marketing for maximum ROI impact

Sales and Marketing | marketing, strategy

From the amount of lip service the pharma industry pays to marketing effectiveness, you might be excused for thinking it …

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Redefining pharmaceutical CRM

Research and Development, Sales and Marketing | CRM, customer relationship management, sales

Fierce generic competition, price containment regulations and poor pipeline productivity are challenges looming over many pharmaceutical companies today. In effect, …

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10 steps to choosing a marketing agency

Medical Communications | marketing, strategy

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Finding top people for the top job

Business Services | careers, management, recruitment

When it comes to filling the most senior roles in a company, whatever its size, executive search is, more often …

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UK clinical trials: on the mend?

Research and Development | UK, clinical trials, global, research

How clinical research is organised in the UK is essential to the success of Britain's pharma industry, and to the …

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Global products for local people: tailoring your brand strategy

Medical Communications, Sales and Marketing | branding, global

Deciding which aspects of a global brand should be defined centrally and how much freedom there is in any given …

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How can customer insight work for you?

Sales and Marketing | customers, insight, sales

It should be a very simple equation: if you can understand what motivates clinicians – and all the other prescribing …

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Look who’s talking now

Medical Communications, Sales and Marketing | blog, digi pharma, digital pharma, new media, social networking, technology

The internet loves a good scandal. From compromising celebrity videos to the latest political whisperings, whatever your interest in life, …

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The interim: a new kind of manager

Business Services | careers, interim management, recruitment

Interim management has been around since the 1980s, but it has come a long way since then. Twenty years ago, …

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Helping brands see round corners

Sales and Marketing | market research, marketing, sales, survey

Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …

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10 steps to a more effective e-detail

Medical Communications, Sales and Marketing | creativity, e-detailing, marketing

With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …

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