customer relationship management
New leadership study to advance women in pharma
November 9, 2007Business Services careers, customer relationship management
New research has been undertaken to help more women reach senior roles in the pharmaceutical industry. The study, carried out …
Redefining pharmaceutical CRM
October 24, 2007Research and Development, Sales and Marketing CRM, customer relationship management, sales
Fierce generic competition, price containment regulations and poor pipeline productivity are challenges looming over many pharmaceutical companies today. In effect, …
CRM and keeping up with your customers
July 6, 2006Sales and Marketing CRM, customer relationship management, sales
Customer relationship management systems are now universally used by major pharmaceutical companies, in fact many have several.Evolving from their beginnings …
CRM – how to do it right
October 24, 2003Sales and Marketing CRM, customer relationship management
Management wants a single view of all customers and all products, reps want a single view of the customer they …
Out with the field force
October 14, 2003Sales and Marketing CRM, customer relationship management
It was with great delight that I accepted the Pharmafocus offer to spend a day on the road with Senior …
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