social networking
1 in 3 surveyed says social media changes attitudes to medicines
April 20, 2012Business Services, Medical Communications, Sales and Marketing Facebook, Twitter, digital, pwC, social networking
A third of US social media users say it could change the way they think about their medicines, according to …
Digital Pharma: Merck Serono sets up MS social network
February 18, 2011Medical Communications Digital Pharma blog, MS, Merck Serono, Movectro, Rebif, multiple sclerosis, social networking
Merck Serono has set up an international social network for multiple sclerosis patients, saying today’s pharma companies should go beyond …
Digital Pharma: Industry still cautious about social media
December 23, 2010Medical Communications Deloitte, Digital Pharma blog, doctors' social networks, social media, social networking
Life sciences companies remain cautious about using social networks, such as the healthcare professional community Sermo, largely because of a …
Doctor’s networks – an emerging engagement channel
November 29, 2010Medical Communications, Sales and Marketing Len Starnes, PatientsLikeMe, doctors' social networks, social media, social networking
The last four years have seen an extraordinary growth in physicians’ social networks and a rapid increase in levels of …
Digital Pharma: Diabetes patients and Facebook
November 3, 2010Medical Communications Digital Pharma blog, Facebook, diabetes, patient information, social networking
A quarter of comments on the 15 largest Facebook communities for diabetes patients are promotional – generally for non-FDA approved …
Pharma’s Digital Revolution – The Story So Far
May 12, 2010Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking
The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
Doctors.net.uk reports record year for online interaction with doctors
April 29, 2010Medical Communications CME, doctors.net, social networking
Online doctors’ community Doctors.net.uk says it saw record levels of doctor engagement in 2009, with 25 million unique web sessions during …
Sticky or stuck?
August 11, 2009Medical Communications doctors, social networking
The 60's philosopher and communications guru Marshall McLuhan said, "the medium is the message" and certainly the current buzz around …
Boehringer Ingelheim takes the lead on Twitter
April 8, 2009Medical Communications, Sales and Marketing Boehringer, Twitter, new media, social networking
The explosion in the popularity of Twitter is the latest buzz in online social networking, but most pharma companies are …
Unlocking the value of social media for business customers
March 17, 2009Medical Communications, Sales and Marketing marketing, social networking
Conversations around social media dominate the marketing landscape. Twitter-mania has reached fever pitch, proclaiming it the latest 'must have' social …
2008: A year in the life of UK pharma
December 31, 2008Research and Development, Sales and Marketing 2008, YIR, patients, pharma, review, social networking, year in review
Patient power proves decisive in battle for accessSocial networking helped a new breed of informed patient advocates win the …
Look who’s talking now
September 3, 2007Medical Communications, Sales and Marketing blog, digi pharma, digital pharma, new media, social networking, technology
The internet loves a good scandal. From compromising celebrity videos to the latest political whisperings, whatever your interest in life, …
