digital
Pfizer vows to learn from virtual trial failure
June 22, 2012Medical Communications Pfizer, REMOTE, Think science now, digital
Several months after Pfizer failed to recruit patients to its first ever virtual trial, the firm said it was looking …
Pfizer launches ‘Campaign Against Migraine’ website
June 18, 2012Medical Communications Botox, Pfizer, Relpax, digital, migraine
Pfizer has launched a new website called ‘Campaign Against Migraine’ to help migraine sufferers in the US learn more about …
NICE launches new BNF prescribing app
June 15, 2012Medical Communications, Sales and Marketing BNF, NICE, app, digital, pharma
NICE has launched a new app that allows users to search all medicines listed in the British National Formulary. The …
ABPI: we don’t have the answers for digital yet
June 14, 2012Medical Communications, Sales and Marketing ABPI, Bayer, Deepak Khanna, Shire, digital, online
Pharma’s use of digital media is posing questions that can’t yet be answered, says the new ABPI president Deepak Khanna. …
Government sets out new information strategy for NHS
May 22, 2012Medical Communications, Sales and Marketing GPs, Lansley, NHS, digital, government, reforms
The Department of Health has outlined its plan for greater use of information technology in the NHS in a bid …
ABPI to help pharma with digital communications
May 4, 2012Medical Communications ABPI, Code breach, PMCPA, Shire, digital, pharma
The ABPI has set up a new group to help pharma with its online communications. The UK industry body said …
Roche and Novartis have best websites
May 3, 2012Medical Communications Bowen Craggs & Co, Novartis, Pfizer, Roche, Shell, digital, web
A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector. …
1 in 3 surveyed says social media changes attitudes to medicines
April 20, 2012Business Services, Medical Communications, Sales and Marketing Facebook, Twitter, digital, pwC, social networking
A third of US social media users say it could change the way they think about their medicines, according to …
Pharmaceutical marketers – put your head in the clouds
April 17, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad
The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …
Cloud computing ‘eagerly anticipated’ by healthcare
April 16, 2012Medical Communications, Sales and Marketing Cloud Computing, digital, healthcare
The use of cloud computing in healthcare is expected to grow significantly in the coming years, but developed countries may …
NICE launches new guidance app
March 20, 2012Medical Communications, Sales and Marketing Android, Apple, NICE, app, digital, guidance
NICE has launched a new app that allows mobile access to all of NICE’s recommendations and advice of the past …
GSK chooses Infosys and Fabric Worldwide for digital platform
March 15, 2012Medical Communications, Sales and Marketing Fabric Worldwide, GSK, Infosys, digital
GlaxoSmithKline has hired two technology companies to help it optimise digital communications in consumer healthcare and pharmaceuticals.The firm will work …
Publicis merges digital agencies into larger group
October 28, 2011Medical Communications Digitas Health, Razorfish, digital, publicis
Digital agencies Digitas Health and Razorfish Health are to be merged into the larger Publicis Healthcare Communications Group (PHCG).PHCG is …
Rich Baptista joins Synergy Vision
September 1, 2011Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success
London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …
A bigger conversation: taking market research online
July 4, 2011Medical Communications, Sales and Marketing digital, market research
The debate around pharma’s use of digital media has tended to focus on building relationships with patients or healthcare professionals …
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