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Showing 15 posts of 111 posts found.

Pfizer image

Pfizer vows to learn from virtual trial failure

June 22, 2012
Medical Communications Pfizer, REMOTE, Think science now, digital

Several months after Pfizer failed to recruit patients to its first ever virtual trial, the firm said it was looking …

News
Pfizer's website

Pfizer launches ‘Campaign Against Migraine’ website

June 18, 2012
Medical Communications Botox, Pfizer, Relpax, digital, migraine

Pfizer has launched a new website called ‘Campaign Against Migraine’ to help migraine sufferers in the US learn more about …

News
NICE app

NICE launches new BNF prescribing app

June 15, 2012
Medical Communications, Sales and Marketing BNF, NICE, app, digital, pharma

NICE has launched a new app that allows users to search all medicines listed in the British National Formulary. The …

News
Social media

ABPI: we don’t have the answers for digital yet

June 14, 2012
Medical Communications, Sales and Marketing ABPI, Bayer, Deepak Khanna, Shire, digital, online

Pharma’s use of digital media is posing questions that can’t yet be answered, says the new ABPI president Deepak Khanna. …

News
Lansley iPad image

Government sets out new information strategy for NHS

May 22, 2012
Medical Communications, Sales and Marketing GPs, Lansley, NHS, digital, government, reforms

The Department of Health has outlined its plan for greater use of information technology in the NHS in a bid …

News

ABPI to help pharma with digital communications

May 4, 2012
Medical Communications ABPI, Code breach, PMCPA, Shire, digital, pharma

The ABPI has set up a new group to help pharma with its online communications.  The UK industry body said …

News
Shell oil website

Roche and Novartis have best websites

May 3, 2012
Medical Communications Bowen Craggs & Co, Novartis, Pfizer, Roche, Shell, digital, web

A new survey of leading international companies has found Roche and Novartis have the best websites in the pharma sector.  …

News
Facebook image

1 in 3 surveyed says social media changes attitudes to medicines

April 20, 2012
Business Services, Medical Communications, Sales and Marketing Facebook, Twitter, digital, pwC, social networking

A third of US social media users say it could change the way they think about their medicines, according to …

News
cloud computing image

Pharmaceutical marketers – put your head in the clouds

April 17, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Alex Blyth, Cloud Computing, MSI, digital, iPod, ipad

The moment has arrived for the pharma industry to embrace online planning tools.The convergence of reliable and secure cloud-based computing, …

Feature

Cloud computing ‘eagerly anticipated’ by healthcare

April 16, 2012
Medical Communications, Sales and Marketing Cloud Computing, digital, healthcare

The use of cloud computing in healthcare is expected to grow significantly in the coming years, but developed countries may …

News
NICE guidance app

NICE launches new guidance app

March 20, 2012
Medical Communications, Sales and Marketing Android, Apple, NICE, app, digital, guidance

NICE has launched a new app that allows mobile access to all of NICE’s recommendations and advice of the past …

News

GSK chooses Infosys and Fabric Worldwide for digital platform

March 15, 2012
Medical Communications, Sales and Marketing Fabric Worldwide, GSK, Infosys, digital

GlaxoSmithKline has hired two technology companies to help it optimise digital communications in consumer healthcare and pharmaceuticals.The firm will work …

News

Publicis merges digital agencies into larger group

October 28, 2011
Medical Communications Digitas Health, Razorfish, digital, publicis

Digital agencies Digitas Health and Razorfish Health are to be merged into the larger Publicis Healthcare Communications Group (PHCG).PHCG is …

News
rich_baptista

Rich Baptista joins Synergy Vision

September 1, 2011
Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success

London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …

Appointment

A bigger conversation: taking market research online

July 4, 2011
Medical Communications, Sales and Marketing digital, market research

The debate around pharma’s use of digital media has tended to focus on building relationships with patients or healthcare professionals …

Feature
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