digital pharma
Digital Pharma: Big pharma’s iPhone apps (part one)
July 2, 2010Medical Communications, Research and Development, Sales and Marketing Apple, Digital Pharma blog, app, digital pharma, ipad, iphone
Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad …
The magnificant seven: digital strategy quiz
July 1, 2010Medical Communications, Sales and Marketing Creation Interactive, digital pharma
How healthy is your digital engagement strategy? World-class ‘Olympian’, or ‘gasping for breath’? We’ve put together a quick quiz for …
Digital Pharma: Doctors.net.uk’s Nordic expansion
May 21, 2010Medical Communications, Sales and Marketing community, digital pharma, doctors.net, meduniverse
UK online doctors network Doctors.net.uk has taken a stake in its Swedish counterpart MedUniverse as part of international expansion plans. …
Digital Pharma: Boehringer readies ‘diabetes hub’
May 20, 2010Medical Communications Boehringer, digital pharma, disease awareness campaigns, patient information
Boehringer Ingelheim will shortly unveil a ‘digital diabetes hub’ that combines educational videos, research tools, educational games and information on …
Planning permission: Designing the systems behind successful e-marketing campaigns
May 12, 2010Medical Communications Digital Pharma Guide, digital pharma, e-marketing
There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …
Developments in digital media
May 12, 2010Medical Communications Digital Pharma Guide, digital pharma
It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …
Pharma’s Digital Revolution – The Story So Far
May 12, 2010Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking
The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …
Digital Pharma: Bayer expands InBed ED campaign
April 30, 2010Medical Communications Bayer Schering Pharma, digital pharma, disease awareness campaigns, erectile dysfunction
Bayer Schering Pharma has launched a Spanish version of its InBed erectile dysfunction disease awareness campaign. Under the tagline ‘en la …
Digital marketing – can we talk?
April 22, 2010Medical Communications digital pharma, social media
The internet and online developments such as YouTube, Twitter, Wikipedia and Facebook have already revolutionised how we communicate, and with …
Digital Pharma: Online ‘keepy uppies’ from Bayer
April 15, 2010Medical Communications Bayer Schering Pharma, Langland, digi game, digital pharma, disease awareness campaigns, haemophilia, iphone
Bayer Schering Pharma is counting down to World Haemophilia Day with a football-themed online disease awareness campaign. The centre-piece of …
Digital Pharma: Byte-sized roundup
March 30, 2010Medical Communications digital pharma
This week’s roundup of digital developments includes GSK in the new UK web archive, WebMD launches social networking site, Boehringer …
CMG launches digital division
March 29, 2010Medical Communications Complete Digital, Complete Medical Group, digi, digi pharma, digital pharma
Healthcare communications agency Complete Medical Group (CMG) has launched an online division to take advantage of a shift in the …
Digital Pharma: The industry’s real social media question
March 23, 2010Medical Communications Janssen, digital pharma, social media
There is a tremendous amount of discussion at the moment about how trust is now the key to corporate reputation. …
Digital Pharma: Novartis’ transplant community
March 19, 2010Medical Communications Novartis, PatientsLikeMe, community, digital pharma, digital pharma research, patient information
Novartis has become the second pharma company to partner with PatientsLikeMe on an online community, working with the site on …
Digital Pharma: Byte-sized roundup
March 8, 2010Medical Communications Pfizer, digital pharma, digital pharma pfizer
A roundup of digital developments, including Pfizer’s new Facebook page and beta-phase science blog, Lundbeck, BMS, Baxter and Janssen-Cilag on …
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