communications
COMPANY PROFILE: The secrets of that Merck rebrand
October 23, 2015Medical Communications, Sales and Marketing Merck, branding, communications, corporate logo, reputation
Merck’s recent rebrand may have left many scratching their heads, as the company moved away from the clinical professionalism of …
Number of mobile health apps quadruples in two years
September 18, 2015Medical Communications apps, clinical trials, communications, digital, mhealth, technology
The number of mobile health applications available to consumers has reached more than 165,000, as the industry for sensors and …
Pharma companies ‘using more in-house digital teams’
August 7, 2015Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media
Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …
UK firm unveils respiratory apps
April 21, 2015Medical Communications, Sales and Marketing Activ8rlives, Aseptika, SENSOR, communications, digital
Cambridgeshire-based healthcare tech firm Aseptika has made its suite of apps available to support studies in respiratory research. The UK …
Liberation appoints account co-ordinator
September 10, 2014Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Edward Mullin, Liberation, communications
UK-based healthcare comms agency Liberation has hired a new starter to its team with the appointment of Edward Mullin as …
Fishawack opens US office in San Francisco
September 2, 2014Medical Communications US, comms, communications, fishawack, san francisco
Medical communications firm Fishawack has opened a new office in San Francisco in the US. Under its flagship Fishawack Communications brand …
Takeda appoints new head of Corporate Communications, Europe and Canada
July 12, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Takeda, communications
Takeda Pharmaceuticals has appointed Rob Gallo as head of Corporate Communications, Europe and Canada. Since 2010 Gallo has been the …
Rich Baptista joins Synergy Vision
September 1, 2011Medical Communications London, Quintiles, agency, appointment, chiltern, comms, communications, creativity, digital, excellence, innovation, leader, leadership, marketing, med, medical, medical communcations, success
London-based medical communications agency Synergy Vision has appointed Rich Baptista as strategic alliance director with a brief to focus on …
Healthcare communications – how to influence behaviour change
August 23, 2011Medical Communications communications, healthcare communications
For decades, healthcare communications has used a fixed way of approaching patients and customers. But now we must adopt new …
6 challenges facing pharma communications
August 18, 2011Medical Communications communications, emerging markets
Brian O’Riordan looks at how the pharma industry is adapting to the changing world of 21st Century communications. 1) New …
Healthcare comms is changing fast – but hold onto this principle
April 28, 2011Medical Communications advertising, communications, digital marketing, marketing
Having spent the last forty-plus years in and around the pharma industry, it’s an understatement to say I have seen …
Further expansion for Doctors.net.uk pharma team
October 4, 2010Sales and Marketing Doctors.net.uk, GPs, communications, doctors, pharma marketing
New hires to support and drive rapid growth
Questions and answers
April 27, 2009Medical Communications Pfizer, Q&A, communications
As a young child, I am reliably informed that "why" was my favourite word for an extended period. While that …
Working Life: Ali Ross
September 25, 2008Medical Communications, Sales and Marketing Europe, Otsuka, communications
How did you find your way into this role?
The World According To ..
July 14, 2008Medical Communications, Sales and Marketing advertising, communications
What, in your opinion, is the current state of marketing in pharma? What a question. How do you measure the …
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