branding
Purpose and people: the enduring power of brand and the evolution of employer identity
July 7, 2025Branding, Business Services, Corporate Branding, Medical Communications, Sales and Marketing AstraZeneca, Identity, Inclusion, The Caffeine Partnership, benenden health, branding
Two decades ago, terms like purpose and people were rarely at the forefront of branding conversations. The focus was on …
ISIS Pharma changes name to Ionis to avoid ‘distracting’ militant association
December 21, 2015Sales and Marketing Ionis, Isis Pharmaceuticals, branding, marketing, rebrand
After months of discussion, ISIS Pharmaceuticals has changed its name to Ionis to free itself from the fear of confusion …
COMPANY PROFILE: The secrets of that Merck rebrand
October 23, 2015Medical Communications, Sales and Marketing Merck, branding, communications, corporate logo, reputation
Merck’s recent rebrand may have left many scratching their heads, as the company moved away from the clinical professionalism of …
Pharma companies ‘using more in-house digital teams’
August 7, 2015Medical Communications Med Comms, advertising, agencies, branding, communications, medical communications, social media
Fewer pharma companies are moving away from using external agencies for their digital marketing, a US survey has found.A study …
Using the corporate brand in pharma
March 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chris Marks, MSI, brand, branding, brands
In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …
Pharma Brands – join the live discussion on Twitter
October 17, 2011Sales and Marketing branding, brands
Do pharma marketers need to kill off the ‘smiley happy people’ and update their approach to branding? InPharm will host …
Four steps to turn around a flagging pharma brand
February 21, 2011Sales and Marketing MSI, branding, brands, marketing
The glamorous end of pharma marketing is undoubtedly around the launch of a new product. Everyone is excited and optimistic, …
Managing the Franchise
October 4, 2010Sales and Marketing branding, marketing, product portfolio
Commercial managers who are responsible for a number of brands face a constant dilemma in choosing where across the franchise …
New audiences, new marketing tools
May 6, 2010Sales and Marketing brand, branding, marketing, marketing ideas
Pharmaceutical industry marketers have for many years focused on turning good products into great brands, developing strong core propositions which …
Digital Pharma: New EMA website previewed
February 3, 2010Research and Development, Sales and Marketing EMA, branding, digital pharma
The European Medicines Agency is preparing to overhaul its website to make it easier for users to get information. This …
Advertising: be brief, be bold
July 22, 2009Sales and Marketing Pfizer, advertising, branding
In the pharma industry, do we believe that the gap between what our businesses promise and what results our businesses …
Grabbing the Gorilla: Making adverts sell
March 3, 2009Medical Communications, Sales and Marketing advertising, branding
Awareness, persuasion and emotional appeal are all important factors in effective advertising. The key is to draw attention to the …
The Brand MOT
February 3, 2009Sales and Marketing branding, marketing
To have a car on the road once it's more than three years old requires an MOT – an annual …
Who owns the brand?
January 27, 2009Sales and Marketing branding, marketing
For all of us in brand marketing, it is worth remembering that creating and nurturing a brand can be like …
Working Life: Amanda Moosa
September 18, 2008Business Services, Sales and Marketing Nycomed, Working Life, branding, careers, marketing, sales
How did you find your way into your current role?I came into things via the ‘traditional’ route. After my biochemistry …
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