social media
Complete Digital appoints Emma D’Arcy
November 26, 2010Business Services, Medical Communications Complete Digital, Emma D'Arcy, McCann Healthcare, appointment, medical communications, physician relationships, social media
Emma D’Arcy has joined McCann Healthcare’s Complete Digital group as a senior consultant. Emma has worked with pharmaceutical companies, the …
Digital health and the Social Network
November 5, 2010Medical Communications Facebook, Red Door, The Social Network, digital pharma, social media
Followers of film will be only too aware that we are about to embark on ‘Oscar season’. Cinematic features are …
Digital Pharma: Pfizer socialises pain campaign
October 5, 2010Medical Communications Digital Pharma blog, Facebook, Flickr, Pfizer, Twitter, social media
Pfizer is campaigning for better care for people suffering from chronic pain and has turned to social media to galvanise …
Digital Pharma: Janssen unveils UK social media plans
September 23, 2010Medical Communications Digital Pharma blog, Facebook, Janssen, Twitter, psoriasis, social media, youtube
Janssen UK is to launch a wide-ranging social media campaign to raise awareness of the chronic skin condition psoriasis. The …
Roche: ‘We will work to eliminate barriers to social media’
September 3, 2010Medical Communications Digital Pharma blog, Roche, social media
Last month Roche broke new ground for pharma by publishing its Social Media Principles (full details of which you can …
Digital Pharma: Roche asks employees to be social media ‘scouts’
August 17, 2010Medical Communications Digital Pharma blog, Roche, social media
Roche wants employees who use social media to be ‘scouts’ for how the company and its products are perceived online. …
Digital Pharma: Byte-sized roundup
August 4, 2010Medical Communications Digital Pharma blog, Janssen, disease awareness campaigns, iphone, social media
This week’s roundup includes Janssen-Cilag’s YouTube success, FDA to boost social media work, Novartis iPhone profile, Pfizer on SlideShare and …
Digital Pharma: Social media an ‘enigma’ for pharma
July 15, 2010Medical Communications Cegedim, Digital Pharma blog, digital pharma, industry, social media
The vast majority of pharma companies now use social media in one form or another, but it is unclear how …
Digital Pharma: The smokescreen of regulation
June 28, 2010Medical Communications, Sales and Marketing Janssen, social media
When framing a story for the media it is well known in the communications community that a successful piece must …
Digital Pharma: Byte-sized roundup
June 18, 2010Medical Communications, Research and Development FDA, Genzyme, NHS, Pfizer, digital pharma med coms, digital pharma research, social media
This week’s roundup includes an NHS football fitness game, Pfizer’s virtual exhibition booth, Amgen’s oncology site, reports FDA social media …
Digital marketing – can we talk?
April 22, 2010Medical Communications digital pharma, social media
The internet and online developments such as YouTube, Twitter, Wikipedia and Facebook have already revolutionised how we communicate, and with …
Digital Pharma: The industry’s real social media question
March 23, 2010Medical Communications Janssen, digital pharma, social media
There is a tremendous amount of discussion at the moment about how trust is now the key to corporate reputation. …
Digital Pharma: AZ outlines its online principles
March 2, 2010Medical Communications FDA, digital pharma, social media
AstraZeneca says it has an obligation to use social media to help empower patients and prescribers to make informed decisions …
Digital Pharma: Novartis tells cystic fibrosis stories
February 25, 2010Medical Communications Novartis, cystic fibrosis, digi, digi pharma, social media
Novartis has launched a new disease awareness campaign for cystic fibrosis that blurs the lines between fact and fiction. Its …
Digital Pharma – What next for European pharma and social media?
January 28, 2010Medical Communications Europe, digital pharma, patient information, social media
Ever since the FDA announced its social media and internet hearing last September the big question over here has been …
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