social media
Daiichi Sankyo: breaking down barriers with social media
August 1, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chatter, Daiichi Sankyo, NHS, social media
Digital media is known to help create interaction and dialogue between groups and organisations, but new technology can also create …
GMC to create guidance on doctors’ use of social media
April 23, 2012Medical Communications BMA, Facebook, GMC, Twitter, social media
The General Medical Council is creating new draft guidance about what it expects from doctors when they are using social …
FDA: don’t broadcast discussion on off-label uses
January 6, 2012Medical Communications FDA, Facebook, Twitter, off label, social media
The FDA has released long-awaited guidance for pharma firms about social media use. The FDA held a two-day public hearing …
Digital Pharma: NHS-backed health social network launches
October 3, 2011Medical Communications Digital Pharma blog, NHS, social media
A new NHS-backed social network has launched to provide support to patients with long-term conditions through ‘personal health planning’. How …
Digital Pharma: Lilly plans social media expansion
September 14, 2011Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube
One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …
Digital Pharma: Facebook warning for UK doctors
July 14, 2011Medical Communications BMA, Digital Pharma blog, doctors, nurses, social media
UK doctors have been told not to accept patients as Facebook friends in order to maintain professional boundaries. The BMA’s …
Digital Pharma: Bayer tweets breach ABPI Code of Practice
July 5, 2011Medical Communications Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter, medical communications news, social media
Bayer’s use of Twitter has caused the first social media breach of the ABPI Code of Practice. Code regulator the …
Digital Pharma: European doctors turn to the social web
June 10, 2011Medical Communications Digital Pharma blog, digital doctors, social media
European GPs are making increasing use of the social web and new research has shown Wikipedia to be the most …
Service Insight: Video killed the radio star …
June 6, 2011Medical Communications Service Insight, digital marketing, social media
SERVICE INSIGHTWhile everyone is going digital, are we forgetting the power of the spoken word? Some days it feels as …
Digital Pharma: European pharma and social media
March 24, 2011Medical Communications, Sales and Marketing Digital Pharma blog, Facebook, Twitter, social media, youtube
European pharma is increasingly running local social media initiatives as companies expand on their first, centrally-driven, uses of the technology.Details …
Digital Pharma: AZ presses the case for social media in pharma
February 11, 2011Medical Communications AZ, AstraZeneca, Digital Pharma blog, FDA, social media
Seemingly fed up with waiting for the FDA’s delayed social media guidance, AstraZeneca has published details of its own feedback …
Digital Pharma: This is how pharma is using digital
February 10, 2011Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Android, Digital Pharma blog, Facebook, Twitter, disease awareness campaigns, ipad, iphone, social media
Pharma’s use of digital tools, from mobile apps to online campaigns to social media channels, is increasing all the time …
Digital Pharma: Industry still cautious about social media
December 23, 2010Medical Communications Deloitte, Digital Pharma blog, doctors' social networks, social media, social networking
Life sciences companies remain cautious about using social networks, such as the healthcare professional community Sermo, largely because of a …
Digital Pharma: FDA delays social media guidance until 2011
December 22, 2010Medical Communications Digital Pharma blog, FDA, social media
The FDA will release its hotly-anticipated social media guidance for pharma companies in a piecemeal fashion, beginning in the first …
Doctor’s networks – an emerging engagement channel
November 29, 2010Medical Communications, Sales and Marketing Len Starnes, PatientsLikeMe, doctors' social networks, social media, social networking
The last four years have seen an extraordinary growth in physicians’ social networks and a rapid increase in levels of …
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