pharma
What might the NHS white paper mean for Pharma commercial models?
July 16, 2010Sales and Marketing Kinapse, NHS, White paper, commercial model, life sciences, pharma
Earlier this year we published a white paper on the new commercial realities and their implications for Life Sciences companies.
Mixed reaction for Osborne’s first Budget
June 23, 2010Research and Development, Sales and Marketing biotech, pharma, tax, tax relief
George Osborne’s first Budget as chancellor has had a mixed reception from the pharma and biotech sectors. The BioIndustry Association …
Doctors shunning pharma rep visits
May 11, 2010pharma, sales force, sales force effectiveness, sales representatives
More and more doctors in the US are refusing to see pharma companies’ sales representatives, according to new research. The …
Biotech partnering in the credit crunch
May 1, 2009Research and Development biotech, partnering, pharma
Action Pharma’s Torben Jung Laursen explores the new challenges facing pharma-biotech partnering as a result of the economic downturn.In today’s …
2-in-1: Merck and Schering-Plough
April 8, 2009Research and Development, Sales and Marketing Merck, Schering-Plough, merger, pharma
The Merck and Schering-Plough merger creates a new industry giant to challenge Pfizer in terms of its scale and annual …
What are pharma’s core competencies?
February 5, 2009Research and Development, Sales and Marketing pharma, strategy
Pharma has always been a highly profitable industry, and has historically been among the best performing industrial sectors in terms …
UK Biotech: time for bold and affirmative action
January 22, 2009Research and Development, Sales and Marketing BTG, Chris Collins, Christopher Evans, Neuropharm, Plethora, UK, biotech, pharma, strategy
Biotech leaders in the UK say the cash-stricken industry has reached ‘breaking point’, and have made an unprecedented plea for …
A postcard from … Spain
January 14, 2009Research and Development, Sales and Marketing Spain, healthcare, pharma
NHS 2008: Rejuvenating the 60 year-old service
December 31, 2008Sales and Marketing NHS, collaborations, healthcare, industry relations, pharma
A review of the NHS in 2008 NHS-pharma collaborations come of ageIn January, new guidelines were agreed to help NHS …
2008: A year in the life of UK pharma
December 31, 2008Research and Development, Sales and Marketing 2008, YIR, patients, pharma, review, social networking, year in review
Patient power proves decisive in battle for accessSocial networking helped a new breed of informed patient advocates win the …
Key expert-pharma relations: a new era
October 20, 2008Medical Communications, Sales and Marketing industry relations, key opinion leaders, pharma
The relationship between doctors and the pharmaceutical industry has attracted considerable criticism in the past five years. Scepticism has risen, …
Living with the Code of Practice
September 4, 2008Medical Communications, Sales and Marketing ABPI, UK, code, marketing, pharma
The 2008 edition of the ABPI Code of Practice came into force on 1 July and the industry is fairly …
Pharma-Patient group relationships
July 24, 2008Research and Development, Sales and Marketing industry relations, patient groups, pharma
In the headlong race for global domination, pharma companies are in the process of flattening their hierarchies, slashing bureaucracy, streamlining …
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