MSI
Using the corporate brand in pharma
March 6, 2012Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Chris Marks, MSI, brand, branding, brands
In many markets the corporate brand can add significant value and values to the portfolio of product brands and franchises. …
Optimising your brand – one bite at a time
December 15, 2011Business Services, Medical Communications, Sales and Marketing Alex Blyth, MSI, brand, marketing
Brand managers invest a huge amount of time every year preparing brand plans – but often without really knowing what …
Red Kite to merge with MSI
June 8, 2011Sales and Marketing Cello, MSI, Red Kite, pharmaceutical marketing
Strategic marketing group Cello has expanded its healthcare portfolio with the acquisition of consultancy firm Red Kite. The move has …
Four steps to turn around a flagging pharma brand
February 21, 2011Sales and Marketing MSI, branding, brands, marketing
The glamorous end of pharma marketing is undoubtedly around the launch of a new product. Everyone is excited and optimistic, …
A mature approach to relationships with pharma’s customers
December 6, 2010Sales and Marketing MSI, Paul Stuart Kregor, franchise management, pharma marketing
Commercial managers who are responsible for a number of brands face a constant challenge in choosing where across the franchise …
A new generation of analogues for valuing strategy
November 22, 2010Sales and Marketing Alex Blyth, MSI, forecasting, marketing, marketing strategy
Anyone who is involved in the planning of pharma marketing campaigns will know that the Holy Grail is trying to …
MSD’s Dan Heapy joins MSI
September 16, 2010Sales and Marketing MSI, appointment, sales and marketing
The MSI Consultancy has appointed Dan Heapy as a consultant. He joins MSI from MSD, where over five years he …
MSI promotes Michael Craig
July 26, 2010Sales and Marketing MSI, appointment, sales and marketing
The MSI Consultancy has promoted Michael Craig to the role of senior consultant. In his new role he will be …
Soft skills for the commercial manager
February 11, 2010Business Services, Sales and Marketing MSI, leadership, sales force effectiveness, sales representatives, skills
The healthcare industry is changing. In pharma, the new rising commercial leaders, business unit heads, marketing managers, have both business …
MSI launches Brand Services division
January 18, 2010Sales and Marketing MSI
The MSI Consultancy has launched a new division to help the pharma industry maximise the impact of its brands. The …
Train to retain: holding onto your best people
January 13, 2010Business Services, Sales and Marketing MSI, careers, training
It’s a widely-held myth that retaining staff is easy in a recession. As jobs are cut the attraction of staying …
Pfizer UK’s Theodora Anastasi joins The MSI Consultancy
December 14, 2009Sales and Marketing MSI, appointment, sales and marketing
Pharmaceutical consultancy firm The MSI Consultancy has appointed Theodora Anastasi as a consultant.
Marketers: get more bang for your buck
October 1, 2009Medical Communications MSI, marketing
Pharma marketing is under increasing pressure to demonstrate how it adds value, especially when it comes to justifying expenditure. Brand …
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