marketing
A sea of paperwork or business as usual?
April 30, 2008Medical Communications, Sales and Marketing 2008, ABPI, UK, code, marketing, pharma
Can your brand stand out in a crowd?
April 21, 2008Sales and Marketing branding, marketing
The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …
The role of audit in marketing excellence
March 28, 2008Sales and Marketing audit, excellence, marketing
The goal for any business leader, whether they run a company, business unit or brand, should always be 100% alignment …
Why should we listen to you?
March 12, 2008Medical Communications, Sales and Marketing industry relations, marketing, stakeholders
Last month, Pharmafocus showed how market access can be a platform to build a cohesive strategy that brings together sales, …
Do regional marketing teams really work?
November 29, 2007Sales and Marketing Europe, marketing, regional marketing
In this feature, we tackle the subject of the regional marketing team and look at a number of issues, including …
Marketing for maximum ROI impact
November 1, 2007Sales and Marketing marketing, strategy
From the amount of lip service the pharma industry pays to marketing effectiveness, you might be excused for thinking it …
Helping brands see round corners
August 20, 2007Sales and Marketing market research, marketing, sales, survey
Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …
10 steps to a more effective e-detail
August 20, 2007Medical Communications, Sales and Marketing creativity, e-detailing, marketing
With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …
Are you connecting with your customers?
July 30, 2007Sales and Marketing customers, marketing
Insights (or customer insights) seems to be the current buzzword in the pharmaceutical industry. But is it something we should …
Encouraging New Thinking in Strategic Planning
April 12, 2007Sales and Marketing marketing, planning, strategic planning, strategy
How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …
Helping marketers shape up for the job
April 2, 2007Business Services, Sales and Marketing PRIME, marketing, pm society, recruitment, training
Marketing is defined in the New English Dictionary as all the processes involved in moving goods from the producer to …
HIV market: collaborative combinations
March 26, 2007Research and Development, Sales and Marketing HIV, drug development, marketing
Two new HIV drugs, from Tibotec and Gilead, have been shown to be viable late-stage pipeline candidates. However, both TMC278 …
You have 6 new messages
March 26, 2007Medical Communications, Sales and Marketing e-marketing, marketing, marketing mix, new media
What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …
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FibroFind appoints Lee Borthwick as CEO
