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Showing 15 posts of 86 posts found.

A sea of paperwork or business as usual?

April 30, 2008
Medical Communications, Sales and Marketing 2008, ABPI, UK, code, marketing, pharma

Feature

Can your brand stand out in a crowd?

April 21, 2008
Sales and Marketing branding, marketing

The 'value proposition' is a good example. It is a buzz-word used by marketers the world over, and yet far …

Feature

The role of audit in marketing excellence

March 28, 2008
Sales and Marketing audit, excellence, marketing

The goal for any business leader, whether they run a company, business unit or brand, should always be 100% alignment …

Feature

Why should we listen to you?

March 12, 2008
Medical Communications, Sales and Marketing industry relations, marketing, stakeholders

Last month, Pharmafocus showed how market access can be a platform to build a cohesive strategy that brings together sales, …

Feature

Do regional marketing teams really work?

November 29, 2007
Sales and Marketing Europe, marketing, regional marketing

 In this feature, we tackle the subject of the regional marketing team and look at a number of issues, including …

Feature

Finding the Moment of Truth

November 12, 2007
Sales and Marketing customers, marketing, segmentation

Feature

Marketing for maximum ROI impact

November 1, 2007
Sales and Marketing marketing, strategy

From the amount of lip service the pharma industry pays to marketing effectiveness, you might be excused for thinking it …

Feature

10 steps to choosing a marketing agency

October 18, 2007
Medical Communications marketing, strategy

Feature

Helping brands see round corners

August 20, 2007
Sales and Marketing market research, marketing, sales, survey

Helping brand teams cope with climate changeThis year marked the 50th Anniversary of the Market Research Society. At the MRS …

Feature

10 steps to a more effective e-detail

August 20, 2007
Medical Communications, Sales and Marketing creativity, e-detailing, marketing

With so many pharma companies still to take up e-detailing, experience of moving along the learning curve is proving to …

Feature

Are you connecting with your customers?

July 30, 2007
Sales and Marketing customers, marketing

Insights (or customer insights) seems to be the current buzzword in the pharmaceutical industry. But is it something we should …

Feature

Encouraging New Thinking in Strategic Planning

April 12, 2007
Sales and Marketing marketing, planning, strategic planning, strategy

How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …

Feature

Helping marketers shape up for the job

April 2, 2007
Business Services, Sales and Marketing PRIME, marketing, pm society, recruitment, training

Marketing is defined in the New English Dictionary as all the processes involved in moving goods from the producer to …

Feature

HIV market: collaborative combinations

March 26, 2007
Research and Development, Sales and Marketing HIV, drug development, marketing

Two new HIV drugs, from Tibotec and Gilead, have been shown to be viable late-stage pipeline candidates. However, both TMC278 …

Feature

You have 6 new messages

March 26, 2007
Medical Communications, Sales and Marketing e-marketing, marketing, marketing mix, new media

What are the biggest challenges in 2007 for e-marketing?Overexposure of e-detailing gave a poor response in many cases in 2006 …

Feature
The Gateway to Local Adoption Series

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