strategic planning

Showing 3 posts of 3 posts found.

Strategic planning: don’t just do it, use it

October 28, 2013
Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing MSI, craig, strategic planning

Every year, thousands of pharma employees spend endless hours in meetings discussing, building and presenting brand plans. Countless teams develop …

UCF 010310

Wyeth’s Ursula Franklin joins Red Kite

April 21, 2010
Business Services, Sales and Marketing Red Kite, appointment, coaching, development, leadership, sales and marketing, strategic planning, strategy, training

Red Kite has appointed Ursula Franklin to head up its new Transformation division. She joins from Wyeth Europa, now part …

Encouraging New Thinking in Strategic Planning

April 12, 2007
Sales and Marketing marketing, planning, strategic planning, strategy

How many pharma marketers, faced with the annual chore of writing a strategic plan, have decided not to take the …

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