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Showing 15 posts of 42 posts found.

$33m prizes for research

February 22, 2013
Research and Development Breakthrough Prize in Life Sciences, Cancer, Facebook, google

Life science research has a new multi-million dollar prize from the founders of Facebook and Google.The not-for-profit Breakthrough Prize in …

News
Social media image

Digital Pharma: what should we talk about?

October 8, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Pfizer, digital pharma, social media, twiiter

The received wisdom today among the ‘digirati’ is that the pharmaceutical industry must join in the online conversation, and to …

Feature
Syrum game

Boehringer beta launches Syrum on Facebook

September 17, 2012
Medical Communications, Sales and Marketing Boehringer, Facebook, Syrum

Boehringer Ingelheim has announced the beta launch of its first social game on Facebook, the eagerly-awaited Syrum. Other sectors have …

News
Syrum image

Boehringer’s Syrum Facebook game launch date released

August 22, 2012
Medical Communications Boehringer, Facebook, Syrum

Boehringer Ingelheim has announced the launch date of its social media game Syrum. John Pugh, Boehringer’s director of digital communications …

News
Yammer image

Microsoft buys Yammer for $1.2 billion

June 28, 2012
Medical Communications Daiichi Sankyo, Facebook, Microsoft, Yammer, social network

Microsoft has acquired Yammer, an internal social networking system for businesses, for $1.2 billion. Set up in 2008, Yammer closely …

News

Gamification and online communities – what can pharma do?

May 10, 2012
Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing Boehringer, Facebook, Gamification, Syrum, digital marketing

Gamification is the new buzzword in digital marketing and has the potential to engage consumers more than traditional strategies. This new …

Feature

GMC to create guidance on doctors’ use of social media

April 23, 2012
Medical Communications BMA, Facebook, GMC, Twitter, social media

The General Medical Council is creating new draft guidance about what it expects from doctors when they are using social …

News
Facebook image

1 in 3 surveyed says social media changes attitudes to medicines

April 20, 2012
Business Services, Medical Communications, Sales and Marketing Facebook, Twitter, digital, pwC, social networking

A third of US social media users say it could change the way they think about their medicines, according to …

News
Psoriasis Facebook image

Janssen to remove its Psoriasis 360 Facebook page

March 28, 2012
Medical Communications Facebook, Janssen, PM Soc, Psoriasis 360

Janssen has decided to take down its award-winning Psoriasis 360 page on Facebook, citing an increasing amount of troublesome comments. …

News

FDA: don’t broadcast discussion on off-label uses

January 6, 2012
Medical Communications FDA, Facebook, Twitter, off label, social media

The FDA has released long-awaited guidance for pharma firms about social media use. The FDA held a two-day public hearing …

News
facebookweb

Europeans keen on medicines info – but not via Facebook or Twitter

December 8, 2011
Medical Communications Digital Blog, Facebook

 A new survey finds demand for information on medicines is strong in Europe, but consumers aren’t using social sites such …

News
Merck Facebook

Merck and Merck look to settle Facebook naming dispute

November 29, 2011
Medical Communications Facebook, Merck, Merck KGaA

Merck & Co and Merck KGaA looked to have made inroads into their Facebook naming quarrel. Earlier this month Merck …

News
Boehringer Facebook image

Boehringer developing Facebook game

November 15, 2011
Medical Communications Boehringer Ingelheim, Facebook

Boehringer Ingelheim is developing a new Facebook civilisation game in the hopes of helping the public understand the difficulty involved …

News
Blog footer

Digital Pharma: Lilly plans social media expansion

September 14, 2011
Medical Communications Digital Pharma blog, Facebook, lilly, social media, youtube

One year after launching its corporate blog Lilly is ramping up its use of social media. Last week the company …

News

Digital Pharma: Pharma adapts to new era on Facebook

August 15, 2011
Medical Communications Digital Pharma blog, Facebook

Pharma companies must adapt to a new level of engagement on Facebook after new rules from the social network forcing …

News
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