digital pharma

Showing 15 posts of 67 posts found.

Pfizer Oncology iPhone app

Digital Pharma: Big pharma’s iPhone apps (part one)

July 2, 2010
Medical Communications, Research and Development, Sales and Marketing Apple, Digital Pharma blog, app, digital pharma, ipad, iphone

Most sectors of business have been eagerly eyeing, and responding to, the potential of Apple’s iPhone, and this year’s iPad …

The magnificant seven: digital strategy quiz

July 1, 2010
Medical Communications, Sales and Marketing Creation Interactive, digital pharma

How healthy is your digital engagement strategy? World-class ‘Olympian’, or ‘gasping for breath’? We’ve put together a quick quiz for …

MedUniverse

Digital Pharma: Doctors.net.uk’s Nordic expansion

May 21, 2010
Medical Communications, Sales and Marketing community, digital pharma, doctors.net, meduniverse

UK online doctors network Doctors.net.uk has taken a stake in its Swedish counterpart MedUniverse as part of international expansion plans. …

Digital Pharma: Boehringer readies ‘diabetes hub’

May 20, 2010
Medical Communications Boehringer, digital pharma, disease awareness campaigns, patient information

Boehringer Ingelheim will shortly unveil a ‘digital diabetes hub’ that combines educational videos, research tools, educational games and information on …

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Planning permission: Designing the systems behind successful e-marketing campaigns

May 12, 2010
Medical Communications Digital Pharma Guide, digital pharma, e-marketing

There has been much publicity, some recent and some not so recent, about how industry codes of practice are not …

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Developments in digital media

May 12, 2010
Medical Communications Digital Pharma Guide, digital pharma

It seems everyone’s head these days is filled with Facebook, MySpace or Twitter, iPhone apps or the recently launched iPad, …

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Pharma’s Digital Revolution – The Story So Far

May 12, 2010
Medical Communications Digital Pharma Guide, FDA, Twitter, blog, community, digital pharma, ipad, social networking

The internet and digital communication are transforming all aspects of pharma’s work. From social media to drug discovery, here are …

Enlacamacomonunca.com

Digital Pharma: Bayer expands InBed ED campaign

April 30, 2010
Medical Communications Bayer Schering Pharma, digital pharma, disease awareness campaigns, erectile dysfunction

Bayer Schering Pharma has launched a Spanish version of its InBed erectile dysfunction disease awareness campaign. Under the tagline ‘en la …

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Digital marketing – can we talk?

April 22, 2010
Medical Communications digital pharma, social media

The internet and online developments such as YouTube, Twitter, Wikipedia and Facebook have already revolutionised how we communicate, and with …

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Digital Pharma: Online ‘keepy uppies’ from Bayer

April 15, 2010
Medical Communications Bayer Schering Pharma, Langland, digi game, digital pharma, disease awareness campaigns, haemophilia, iphone

Bayer Schering Pharma is counting down to World Haemophilia Day with a football-themed online disease awareness campaign. The centre-piece of …

WebMD Health Exchange

Digital Pharma: Byte-sized roundup

March 30, 2010
Medical Communications digital pharma

This week’s roundup of digital developments includes GSK in the new UK web archive, WebMD launches social networking site, Boehringer …

CMG launches digital division

March 29, 2010
Medical Communications Complete Digital, Complete Medical Group, digi, digi pharma, digital pharma

Healthcare communications agency Complete Medical Group (CMG) has launched an online division to take advantage of a shift in the …

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Digital Pharma: The industry’s real social media question

March 23, 2010
Medical Communications Janssen, digital pharma, social media

There is a tremendous amount of discussion at the moment about how trust is now the key to corporate reputation. …

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Digital Pharma: Novartis’ transplant community

March 19, 2010
Medical Communications Novartis, PatientsLikeMe, community, digital pharma, digital pharma research, patient information

Novartis has become the second pharma company to partner with PatientsLikeMe on an online community, working with the site on …

Pfizer Facebook

Digital Pharma: Byte-sized roundup

March 8, 2010
Medical Communications Pfizer, digital pharma, digital pharma pfizer

A roundup of digital developments, including Pfizer’s new Facebook page and beta-phase science blog, Lundbeck, BMS, Baxter and Janssen-Cilag on …

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