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Video exclusive: PM Society Digital Awards 2010
October 14, 2010Medical Communications PM Society Digital Awards, awards, digi, pm society
Janssen was confirmed as one of the UK pharma industry’s most innovative pharma companies in the field of digital communications …
Digital Pharma: No breakthrough, but UK’s digital issues out in the open
May 14, 2010Medical Communications Code of Practice, PMCPA, digi, digital, pm society
The UK’s Code of Practice regulator will produce guidance for pharma on digital marketing, but is reluctant to make formal …
CMG launches digital division
March 29, 2010Medical Communications Complete Digital, Complete Medical Group, digi, digi pharma, digital pharma
Healthcare communications agency Complete Medical Group (CMG) has launched an online division to take advantage of a shift in the …
Digital Pharma: Novartis tells cystic fibrosis stories
February 25, 2010Medical Communications Novartis, cystic fibrosis, digi, digi pharma, social media
Novartis has launched a new disease awareness campaign for cystic fibrosis that blurs the lines between fact and fiction. Its …
Digital Pharma: Searching for clinical trials
February 23, 2010Research and Development CRO, TrialReach, digi, digital pharma, digital pharma research, digital research, patient recruitment
A new clinical trials search and referral engine has launched to help patients who are considering taking part in a …
Digital Pharma: Glucose monitoring for the Nintendo generation
January 20, 2010Medical Communications Bayer, diabetes, digi, digi game, digital pharma
The Nintendo DS that arrived in our house on Christmas has already become my eldest son’s most favourite present of …
Digital Pharma: Roche tackles sidewiki
December 21, 2009Medical Communications Roche, digi, digital pharma, google, sidewiki
Roche has become the second pharma company to tackle sidewiki on its corporate website, posting an entry that sets out …
ScopeMedical boosts digital offering
December 18, 2009Medical Communications ScopeMedical, digi
Kent-based med ed agency ScopeMedical has boosted its in-house digital offering and says there are plans to grow it further …
Digital Pharma: A Year in Digital (5/5)
December 16, 2009Medical Communications 2009, Boehringer, digi, digital pharma, year in review
Favourite use of digital (pharma)• Microsoft’s future of healthcare video. It’s their vision of the possibilities that I fell in …
Digital Pharma: A Year in Digital (4/5)
December 15, 2009Medical Communications 2009, Bayer, digi, digital pharma, year in review
Favourite use of digital (pharma)Physicians’ social networks. This is pharma’s new engagement channel offering the industry an opportunity to normalise …
Digital Pharma: A Year in Digital (3/5)
December 14, 2009Medical Communications 2009, Roche, digi, digital pharma, year in review
A number of Roche’s own interactive educational initiatives, such as those explaining biotechnology or what it takes to develop a …
Digital Pharma: Byte-sized roundup
December 11, 2009Medical Communications 2009, Facebook, NHS, digi, digital pharma, google, iphone, sidewiki, year in review
The Department of Health this week launched mental health programme New Horizons, following a consultation period that included a dedicated …
Digital Pharma: A Year in Digital (2/5)
December 10, 2009Medical Communications 2009, GSK, digi, digital pharma, year in review
Favourite use of digital (pharma)Creative Lynx & Jansen-Cilag’s Concerta XL Tablet PC campaignFavourite use of digital (non-pharma)BBC iPlayerFavourite social media …
Digital Pharma: A Year in Digital (1/5)
December 9, 2009Medical Communications 2009, digi, digital pharma, year in review
2009 was the year pharma went digital, and the last 12 months have been a time of following, sharing and …
Digital Pharma: Byte-sized roundup
December 4, 2009Medical Communications Abbott, GE Healthcare, HES, NICE, Twitter, digi, digital pharma
Last week it was the ABPI that joined Twitter this week it’s UK cost effectiveness watchdog
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