Video exclusive: PM Society Digital Awards 2010

pharmafile | October 14, 2010 | Feature | Medical Communications PM Society Digital Awards, awards, digi, pm society 

Janssen was confirmed as one of the UK pharma industry’s most innovative pharma companies in the field of digital communications at the 2010 PM Society Digital Media Awards last month.

The company won prizes in four separate categories including the coveted ‘Best Integrated Campaign’ for its cancer treatment Velcade. Another particularly notable project was Living with ADHD a multimedia website for patients. (Read the full report here.)

Following the event InPharm teamed up with the PM Society for the following video exclusive that showcases the winning entries and some of the pharma and agency teams behind them. 

Attendees at the event were given electronic keypad devices in order to answer some survey questions about their use of digital.

When asked what percentage of their marketing budget would be spent on digital products this year, 33% of the pharma employees present said that over 30% of their budgets would go on digital, and only 12% said they would spend ‘almost nothing’.

Another question asked what percentage of digital projects the assembled audience had been involved in, were online or web-based – to which 53% said that over 75% of such projects were online.

One question for the agencies attending asked how many digital projects they had delivered in the last 12 months. Some 38% said these numbered over 30, and at the other end of the scale 24% listed less than five projects they had been involved with.

2010 PM Society Digital Awards – full winners list:

Best rep-led digital selling tool (sponsored by Insight Research Group)

Creative Lynx/Seven Stones – Rep eDetail Aid Velcade (Janssen)

Best self-directed digital selling tool (sponsored by Replay Media)

Creative Lynx – Concerta XL Online eDetail (Janssen/

Best digital patient communications (sponsored by Brandcast Health)

Story Worldwide – Living with ADHD – an integrated awareness campaign (Janssen)

Best HCP educational programme (judged by HCPs, sponsored by MGP Ltd)

Adventis Health – (Hospira)

Best digital tool for clinical benefit (judged by HCPs, sponsored by Binley’s)

Creative Lynx – iPhone PASI Calculator (Janssen)

Best HCP promotional website (judged by HCPs, sponsored by RAPP)

Halesway – – the website for healthcare professionals (SSL International)

Best digital solution for congress/symposium (sponsored by Quintiles Medical Communications)

Creative Lynx – AstraZeneca Exhibition eDetail Aid (AstraZeneca)

Best film or animation (judged by HCPs, sponsored by nitrogen)

Big Pink – Lucy takes her medicine (Astellas Pharma Europe)

Best integrated campaign  (sponsored by Publicis Life Brands Resolute)

Creative Lynx – Best Integrated Campaign Velcade (Janssen)

Best internal communications (sponsored by MJL Ltd)

Replay Digital – Dr P – I’ve found you (Bristol-Myers Squibb)

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