technology
Technology and patient adherence: Putting control of medication directly in patients’ hands
December 5, 2016Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing apps, patient adherence, technology
Ben Hargreaves looks at how apps and medical devices could reduce these figures by providing patients new ways of keeping …
Pfizer, IBM partner to develop monitoring system for Parkinson’s disease
April 8, 2016Medical Communications, Research and Development Parkinson's disease, Pfizer, collaboration, ibm, research, technology
US pharma giant Pfizer (NYSE: PFE) and International Business Machines Corp (NYSE: IBM) have partnered on a research project focussed on …
Health apps now more popular than ever in the UK
October 16, 2015Medical Communications apps, digital pharma, health technology, technology
The use of health apps has considerably increased over the past years, according to a new survey that has found …
Number of mobile health apps quadruples in two years
September 18, 2015Medical Communications apps, clinical trials, communications, digital, mhealth, technology
The number of mobile health applications available to consumers has reached more than 165,000, as the industry for sensors and …
Pharma must use cloud-based tech, says report
March 13, 2014Medical Communications, Sales and Marketing IMS, cloud, digital, pharma, technology
Cloud-based technologies are the way forward for the pharma sector as global budget pressures continue to bite – that is …
Apple files healthcare tech headphones
February 20, 2014Medical Communications, Sales and Marketing Apple, Samsung, iwatch, technology, wearable
A recently-published Apple patent has shed light on a new health-monitoring device that will be built into a pair of …
Technology to dominate 2014 for businesses
January 17, 2014Medical Communications 2014, Cloud Computing, IT, digital, e-zest, technology
2014 will see healthcare businesses and governments rapidly absorb new technologies in order to enhance user experience and foster innovation …
NHS ‘behind the curve’, warns government
October 10, 2013Medical Communications, Sales and Marketing NHS, curve, technology
The government is on track to deliver a paperless NHS by 2018, according to parliamentary undersecretary of state for health …
Catch up with the digital doctors
December 17, 2008Medical Communications, Sales and Marketing digi, doctors, technology
Few things more graphically illustrate the conservative nature of pharma marketers than the slow birth of e-detailing. Ten years ago, …
Look who’s talking now
September 3, 2007Medical Communications, Sales and Marketing blog, digi pharma, digital pharma, new media, social networking, technology
The internet loves a good scandal. From compromising celebrity videos to the latest political whisperings, whatever your interest in life, …
Get out of the ‘arms race’
December 16, 2003Sales and Marketing sales, sales force, strategy, technology
As healthcare consumers take more responsibility for their health, analysts predict the dynamic between the traditional pharma sales force, healthcare …
EDC – turning the corner?
October 22, 2003Research and Development EDC, drug development, electronic data capture, technology
Electronic Data Capture is a way of eliminating paper in the data collection process by capturing the data directly into …
Technology in clinical trials
October 15, 2003Research and Development clincial testing, technology
The major drive for the pharma industry is the pressure to reduce drug development times and costs. Although paper-based processes …
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