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Showing 15 posts of 81 posts found.

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Digital Pharma: Twitter slip-up shouldn’t silence pharma

September 9, 2011
Medical Communications, Sales and Marketing Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter

Bayer UK was recently ruled to have breached the ABPI Code of Practice by promoting prescription-only medicines to the general …

News
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Digital Pharma: Bayer reprimanded over social media use

August 17, 2011
Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA

Bayer will be named in the medical press after being found guilty of the first social media breach of the …

News
Bayer UK Levitra tweet

Digital Pharma: Bayer tweets breach ABPI Code of Practice

July 5, 2011
Medical Communications Bayer, Code of Practice, Digital Pharma blog, PMCPA, Twitter, medical communications news, social media

Bayer’s use of Twitter has caused the first social media breach of the ABPI Code of Practice. Code regulator the …

News
Bayer UK Twitter Levitra

Digital Pharma: Bayer UK’s Twitter slip-up

April 26, 2011
Medical Communications ABPI Code of Practice, Bayer, Digital Pharma blog, PMCPA, Twitter, medicial communications

There seems to be some confusion at Bayer UK over what communications can be sent over Twitter. The company is …

News
ABPI Code of Practice

Digital Pharma: UK gets social media guidance

April 5, 2011
Medical Communications Code of Practice, Digital Pharma blog, PMCPA, digital marketing

The UK’s Code of Practice regulator has issued guidance on social media and other digital communications tools. It is the …

News

Allergan marketing breaches discredited industry

March 22, 2011
Medical Communications Allergan, Cephalon, PMCPA

Allergan, the manufacturer of Botox, has been censured for several breaches of the ABPI Code of Practice. The PMCPA watchdog …

News
ABPI Code of Practice

Cephalon in trouble over party spirit

February 11, 2011
Medical Communications ABPI, ABPI Code of Practice, Cephalon, PMCPA, industry reputation

Cephalon has been criticised by UK authorities for bankrolling “excessive” hospitality at a conference in Lisbon.The company was cited by …

News
ABPI Code of Practice

Boehringer’s Pradaxa advertising breaches Code

January 21, 2011
Medical Communications ABPI, Bayer Schering Pharma, Boehringer Ingelheim, Code of Practice, PMCPA, Sanofi-Aventis

Boehringer Ingelheim has fallen foul of the ABPI Code of Practice on five counts in a row over an advertisement …

News
ABPI

Novo rebuked after diabetes promotion breaches Code

December 16, 2010
Medical Communications ABPI, ABPI Code of Practice, Grunenthal, Napp Pharmaceuticals, Novo Nordisk, PMCPA, diabetes, diabetes drug marketing, lilly

Novo Nordisk been ‘named and shamed’ in health trade journal advertisements this week for breaching the ABPI Code of Practice. …

News

Daiichi-Sankyo cleared of rep misconduct

November 22, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Daiichi Sankyo, Daiichi-Sankyo, Olmetec, PMCPA, olmesartan, pharma sales representative

Daiichi-Sankyo has been cleared of any wrongdoing in relation to the ABPI Code after one of its representatives was accused …

News
2011 ABPI Code of Practice

New ABPI Code published

November 17, 2010
Medical Communications, Sales and Marketing 2011 ABPI Code, ABPI, ABPI Code of Practice, PMCPA, pharma marketing, pharma sales

The ABPI has published the 2011 version of its Code of Practice for UK pharmaceutical companies, with copies now available …

News
Bayer's Levitra

Bayer faces ABPI audit after “shocking” Levitra error

November 5, 2010
Medical Communications, Sales and Marketing ABPI, ABPI Code of Practice, Bayer, PMCPA

Bayer has been accused of a “shocking error of judgement” after promotional material for its erectile dysfunction brand Levitra (vardenafil) …

News
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Digital Pharma: Pfizer, Enbrel and UK Google Adwords

October 22, 2010
Medical Communications ABPI Code of Practice, Digital Pharma blog, Enbrel, Google Adwards, PMCPA, Pfizer, pharma SEO

Pfizer is using Google Adwords in the UK to promote an online eCongress for healthcare professionals interested in its arthritis …

News

GSK cleared of unethical practices by PMCPA

October 22, 2010
Medical Communications ABPI, ABPI Code of Practice, Avamys, GSK, GlaxoSmithKline, PMCPA, Rupafin, Seretide

GlaxoSmithKline has been found guilty of two transgressions of the ABPI Code of Practice in a case centring on the …

News

Grünenthal breaches Code with off-label promotion

September 28, 2010
Medical Communications Code of Practice, Grunenthal, PMCPA, Versatis

Grünenthal has been severely criticised in two rulings by UK pharma’s self-regulatory body the PMCPA for promoting off-label use of …

News
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