Showing 5 posts of 5 posts found.

Sanofi's go meals app

Moves in pharma app market, but user longevity an issue

August 28, 2015
Medical Communications Communication, apps, digital, medcomms, medical communications, mobile

Pharma companies continue to invest in the mobile app market, but studies have found that pharma apps suffer the same …

NHS not au fait with mobile-savvy patients

December 19, 2014
Medical Communications, Sales and Marketing NHS, app, digital, health, mobile, smartphones, wearables

The NHS is failing to keep up with its digital generation of patients, a recent study has found.  Despite a …


Digital Pharma: Mobile marketing

September 1, 2011
Medical Communications Digital Pharma blog, iphone, mobile, smart devices

“This, is not a phone,” said Mark Blayney Stuart holding up his BlackBerry. “It’s a very powerful computer that happens …

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Digital Pharma: Mobile app regulation

July 21, 2011
Medical Communications, Sales and Marketing Digital Phama blog, app, ipad, iphone, mobile

The FDA has proposed new rules for smartphone apps, but says the guidelines will only apply to a small number …

Novartis Kick Smoking iPhone app

Digital Pharma: iPhone and iPad app update

July 15, 2011
Medical Communications, Sales and Marketing Blackberry, Digital Pharma blog, ipad, iphone, mobile

How many iPads has Boehringer Ingelheim ordered for its sales force in Turkey? Do Novartis’ investors really want their annual …

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