Showing 6 posts of 6 posts found.

Pfizer image

Pfizer is pharma’s biggest advertiser

March 31, 2015
Medical Communications, Sales and Marketing AbbVie, AstraZeneca, Pfizer, advertising, adverts, dtc, lilly

US giant Pfizer spends far more on direct-to-consumer advertising than any other pharma firm according to new data from Kantar …

Eisai image

Eisai launches Lenvima in US

March 2, 2015
Sales and Marketing FDA, Japan, Lenvima, US, dtc, thyroid

Japanese firm Eisai has launched its new thyroid cancer offering Lenvima in the US, making it the first country in …

Paula Deen image

Celebrity-endorsed drug ads don’t work, says research

August 21, 2014
Medical Communications, Sales and Marketing advertising, bon jovi, dtc, healthcare marketing, paula deen, pharma

New research reveals the US system of using celebrity-endorsed drug adverts offer treatments more credibility but not influence when it …

European Parliament

Europe tightens patient information proposals

November 25, 2010
Medical Communications, Sales and Marketing European Commission, European Parliament, dtc, patient information

European restrictions on patient access to medicines information are still on track to be relaxed, but the proposed changes have …

The power of text

October 1, 2003
Medical Communications advertising, digi pharma, dtc

After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …

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