
US giant Pfizer spends far more on direct-to-consumer advertising than any other pharma firm according to new data from Kantar …

Japanese firm Eisai has launched its new thyroid cancer offering Lenvima in the US, making it the first country in …

New research reveals the US system of using celebrity-endorsed drug adverts offer treatments more credibility but not influence when it …

European restrictions on patient access to medicines information are still on track to be relaxed, but the proposed changes have …
After a rocky start, advertising on the web has started to take off. Spending will pass $8 billion in the …
Scots neonatal innovations target hearing loss and earlier care
Agentis Health Group acquires Clinical Pharmacist Solutions

